L'Oreal Paris

Voluminous Butterfly Intenza Mascara

for $ 8.99
Expert Rating

Expert Reviews

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Brand Overview

This mascara takes the concept of the original Voluminous Butterfly Mascara and expands on it by changing up the brush shape. Whereas the original version of Butterfly mascara has a wand with a one-sided wing-shaped triangular rubber brush, this one has a two-sided brush (giving it a 360 degree, three-dimensional effect), supposedly increasing the amount of volume you'll get 9 times more than the original!

The brush shape really doesn't improve upon the original version much, though that's not a bad thing in this case – the original brush distributes mascara evenly, even on hard-to-reach lashes, which this also does. It just doesn't make a marked difference from the original version.

It should also be noted that outrageous, winged-out lashes you see in the advertisements for this product involve lash inserts (false lashes) – you certainly won't get that effect from using this mascara alone!

That aside, this is a good mascara that provides noticeable length, volume, and even some curl. There is some minor clumping after multiple coats, but the bristles do a good job of brushing them out. It also doesn't smudge or flake, and comes off easily with a water-soluble makeup remover.

All in all, this is a good mascara, and one you'll be happy with – as long as you have realistic expectations of what it can actually do!

  • "Butterfly Voluminous Intenza" brush design distributes mascara evenly, even on hard-to-reach lashes.
  • Provides good length, volume, and some curl.
  • Doesn't flake or smudge throughout the day.
  • Does not produce the "ultra-fanned out" effect it advertises.
Jar Packaging: No
Tested on animals: Yes

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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