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Maybelline New York

Volum’ Express The Colossal Big Shot Waterproof Mascara

0.32 fl. oz. for $ 8.49
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Brand Overview

Maybelline already has a full line-up of mascaras but their philosophy seems to be there's always room for more! The brand's Volum' Express The Colossal Big Shot Waterproof Mascara claims to stand out from the rest of the crowd (or even the crowded Maybelline Volum' products), but this Big Shot isn't such a big shot after all.

This fragrance-free mascara comes in a shiny gold tube with a slightly-larger-than normal spoolie brush. The brush size doesn't really make a difference when it comes to coating lashes, although the brush does a good enough job in that regard.

The formula adds some curl and moderate volume to lashes. It's definitely noticeable, but it's more of a subdued volumized look rather than something more dramatic. While Maybelline says this mascara will add bold, standout volume in only a single coat, we didn't see anything nearly that impressive (and that's after multiple coats!).

For performance over time, this does admirably: It doesn't flake, fade, or smudge, and is waterproof as claimed. It's also easy to remove with a waterproof makeup remover—that's important because you never want to tug at delicate lashes.

Although not a bad mascara by any means, it just doesn't live up to the amazing, "big shot" volume it's supposed to give lashes. For options with more oomph, see our list of Best Mascaras, Waterproof.

Pros:
  • Provides moderate volume and some curl.
  • Doesn't flake, fade, or smudge.
  • Fragrance-free formula is waterproof as claimed.
  • Easy to remove.
Cons:
  • Does not deliver bold volume as claimed (ever after multiple coats).
Jar Packaging: No
Tested on animals: Yes
Unleash girl boss lashes with Colossal Big Shot, for fully loaded volume in one coat. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume.
Isododecane, Cera Alba/Beeswax, Copernicia Cerifera Cera/Carnauba Wax, Disteardimonium Hectorite, Dilinoleic Acid/Butanediol Copolymer, Water, Allyl Stearate/VA Copolymer, Oryza Sativa Cera/Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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