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Maybelline New York

Volum’ Express The Colossal Big Shot Mascara

0.33 fl. oz. for $ 8.49
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Volum' Express The Colossal Big Shot Mascara promises, "fully loaded volume in one coat," but real-world results aren't as impressive as they're made out to be. It's not a bad mascara per se, but it isn't a great one, either.

Maybelline claims the "Big Shot brush features unique, wavy bristles that cradle lashes," but we didn't notice anything advantageous about the spoolie design. If anything, it left lashes looking a tad messy at the tips, requiring careful comb-through to look presentable.

As for the fragrance-free formula, it adds some curl and moderate volume. That's better than nothing, but we wouldn't bill it as "bold volume" like Maybelline does. (And yes, we applied multiple coats.)

While we're happy to report that this mascara doesn't flake, fade, or smudge, and is easy enough to take off with a makeup remover, that doesn't override the fact that it feels like you're settling for less than the best.

For options with more oomph, see our list of Best Mascaras.

Pros:
  • Provides moderate volume and some curl.
  • Doesn't flake, fade, or smudge.
  • Fragrance-free formula.
Cons:
  • Does not deliver bold volume as claimed (ever after multiple coats).
  • Can leave lashes looking a tad messy.
Jar Packaging: No
Tested on animals: Yes

Unleash your big shot! Our Big Shot brush loads fully loaded volume in one coat.

Water, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium EDTA, Butylene Glycol, Sodium Laureth Sulfate, Stearyl Alcohol, Myristyl Alcohol, Tetrasodium EDTA, Propylene Glycol, Potassium Sorbate, Silica, Soluble Collagen, BHT, Trisodium EDTA. May Contain: Iron Oxides, Ultramarines, Titanium Dioxide, Mica, Carmine, Chromium Oxide Greens, Manganese Violet, Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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