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Maybelline New York

Volum’ Express The Colassal Spider Effect Washable Mascara

0.32 fl. oz. for $ 7.77
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There was a time when spidery eyelashes were something most people avoided, but a rise in the clump fringe lash look on the fashion runways means what once was unfashionable is now on-trend. Maybelline's Volum' Express The Colossal Spider Effect Washable Mascara intends to capitalize on this, but if you're shooting for this new super-dramatic look, you'll be left wanting.

The difference between this mascara and others, according to Maybelline, is in its spiky brush. While it does deposit more mascara onto lashes than some other brushes (which makes lashes considerably darker and causes them to stick together), it just doesn't perform as advertised. The result makes lashes look darker and relatively more noticeable but they don't end up being spikier, clumpy, or spider-like.

In fact, even multiple coats don't result in the intended effect, it just makes your lashes feel heavier and weighed down with more mascara!

As far as the endurance test, this performs without flaking or smudging throughout the day.

As far as mascaras go, this isn't a bad one (it does emphasize lashes and wears well) — it just doesn't work like it's supposed to, which is likely to disappoint those who are buying it to be part of the spider lash trend.

Pros:
  • Minimal clumping.
  • Does a good job darkening lashes and making them more apparent.
  • Doesn't flake or smudge.
Cons:
  • Doesn't provide a spidery lash effect as claimed.
  • Doesn't provide very noticeable length or volume.
Jar Packaging: No
Tested on animals: Yes

Maybellines first Spider Spike Brush and liquid latex formula combine to deliver sculpted Colossal volume and maximum length. Ophthalmologist tested. Suitable for contact lens wearers.

Water, Synthetic Beeswax, Glyceryl Stearate, Polyurethane-35, Paraffin, Acacia Senegal Gum, Stearic Acid, VP/Eicosene Copolymer, Ethylene/Acrylic Acid Copolymer, Polybutene, Butylene Glycol, Palmitic Acid, Copernica Cerifere Cera/Carnauba Wax, Aminomethyl Propanediol, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Potassium Sorbate, Tocopheryl Acetate, Myristic Acid, Ascorbyl Palmitate, Propylene Glycol, Glycerin, Silica, Laureth-21, Soluble Collagen, PEG-40 Hydrogenated Castor Oil, PVP, Methylparaben, Trisodium EDTA, Sodium Benzoate, Sodium Dehydroacetate, Prunus Avium Flower Extract/Sweet Cherry Flower Extract, Citric Acid. May Contain: Iron Oxides, Titanium Dioxide, Mica, Carmine, Chromium Oxide Greens, Manganese Violet, Black 2, Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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