Volum Express Pumped Up! Colossal Mascara
Maybelline's a brand that already has a great stable of mascaras, so we're not sure why they decided to add another one, other than the fact that most women love to try new mascaras. Regardless, we're happy to say it is a worthy addition to their lineup!
One of the main selling points of this mascara is its super-size brush. Larger brushes can be a hit-or-miss proposition; in some cases they make application easier, in other cases, they make putting on mascara a clumsy, messy affair. The good news here is that this jumbo brush actually does improve application, coating more lashes with mascara in one swipe without (and this is surprising) getting any on your eyelids.
As for the performance, Pumped Up! does a good job of adding both length and volume to lashes without clumping, even after multiple swipes, although most people will find only a couple swipes are necessary. It doesn't flake or smudge throughout the day, and it comes off very easily with a water-soluble cleanser. All told, this is another home run for Maybelline, and the price is great!
- Large brush makes application easier.
- Adds good length and volume to lashes.
- Doesn't clump.
- Doesn't flake or smudge throughout its wear time.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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