Maybelline New York

Volum Express Mascara The Falsies Big Eyes

for $ 7.99
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Maybelline scores again with another remarkable mascara! Further proof that some of the best mascaras can be found at the drugstore, this is actually two mascaras in one, though each shares the same formula. The dual-sided component has an "upper lashes" mascara at one end and a "lower lashes" mascara on the other. As we mentioned, the mascara formula is the same—the difference is the brush size.

The brush for the upper lashes is standard size and has variegated bristles with make it easy to get clump-free length and a good amount of thickness. A few coats with this brush produces seriously big, full lashes that, yes, approach the look of false eyelashes, no adhesive required!

The brush for lower lashes is ideally suited for those tiny, feather-like lashes. It's very small and thin, so you can get in between lower lashes whether you use a gentle back-and-forth swiping motion with the brush held vertically or whether you simply sweep it on holding the brush horizontally. Granted, you may not want to put mascara on lower lashes at all (many women can get away without mascara on these lashes) but if you're going for a more dramatic, false lash look, applying this to lower lashes is a must to complete the picture.

Overall, this is easy to apply, doesn't flake, and holds up well throughout the day. Note that if you apply a creamy concealer or eye cream around your lower lashes, it can cause this to smear, but that's not the fault of this particular mascara—any rich product applied around the eyes will cause the ingredients in mascara to break down.

As is true for most mascaras, this is fragrance-free.

  • One formula, two brushesand the brush for lower lashes is excellent.
  • Quickly lengthens and thickens lashes for dramatic results without clumps.
  • Wears without flaking.
  • None.
Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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