Visible Lift Serum Absolute Concealer
L'Oreal's Visible Lift Serum Absolute Concealer claims to "brush away the years" thanks to its anti-aging benefits. While it's not quite the anti-aging powerhouse it claims to be, it's still an excellent concealer, and one that gets top marks from us!
This click-pen style concealer is convenient to use, with a tapered synthetic brush that makes application easy. The formula is fragrance-free, and has a slightly creamy fluid texture that blends well and sets to a satin finish. Because of its slight creaminess, this is best for normal to dry skin; those with very oily skin will likely prefer something that has a more matte finish.
As far as coverage, this provides good and lasting medium coverage both for dark circles and skin discolorations with minimal creasing throughout the day. This comes in four shades for fair to medium skin tones, and all of the shades offered are impressively neutral (nothing overly pink or orange here!).
So what about those skin benefits that L'Oreal claims this concealer provides? Visible Lift Serum Absolute Concealer does include some great ingredients in the mix, among them vitamin E, vitamin C, retinyl palmitate, and hyaluronic acid. They're all welcome additions, it's just that the amount included means you'll still need an antioxidant-packed serum to get full "age-reversing" results!
Still, Visible Lift Serum Absolute Concealer performs well, providing good coverage of dark circles and imperfections while holding up throughout a work day. It's definitely a great concealer option, and at a good price, too!
- Fluid, blendable texture that sets to a satin finish.
- Tapered synthetic brush applicator is easy to use.
- Lasting medium coverage helps conceal dark circles and skin discolorations.
- Four neutral shades for fair to medium skin tones.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.