Visible Lift Radiance Booster
L'Oreal has numerous primers available, and Visible Lift Radiance Booster is among its better selections. Well, except for some problematic ingredients that simply can't be ignored.
Visible Lift Radiance Booster comes in a squeeze tube with a twist-off cap. The primer itself is a lightweight, pink-colored lotion that feels hydrating and smoothing as you apply it. Though the lotion itself is very pink initially, it blends into skin to provide a subtle pink pearl effect. The pearlescence is attractive and gives the impression of dewy skin (and because of this, is best for those with normal to dry skin).
This primer provides a smooth canvas for makeup, and doesn't settle into fine lines or pores as the day wears on. It also extends the wear time of foundation by about an hour or so; not bad, but better primers can go longer.
Ingredient-wise, Visible Lift Radiance Booster offers a lot of pluses, with skin-replenishing and skin-restoring ingredients, as well as antioxidants.
The issue is that, as with most L'Oreal products, this primer contains fragrance and additional fragrance ingredients that can irritate skin. Over time, and especially with daily use, these ingredients can weaken skin and even make it drier, which is counter to a product intended to hydrate. This is otherwise an excellent primer.
- Lightweight lotion feels smoothing and hydrating.
- Provides an attractive dewy pearl to skin.
- Helps with makeup application.
- Contains skin-replenishing and skin-restoring ingredients, and antioxidants.
- Contains fragrance and fragrance ingredients which can irritate skin.
Visible Lift Radiance Booster is a skincare-based primer that instantly boosts radiance while hydrating skin all day. Our first primer designed to hydrate and protect skin, creating a smooth, clean canvas for flawless makeup application. Enriched with nourishing oils and iridescent pearls, this formula leaves skin looking and feeling softer and more luminous. Lightweight and non-greasy Radiance Booster never settles into lines or wrinkles.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.