Visible Lift Color Lift Blush
L'Oreal pitches Visible Lift Color Lift Blush as a blush that "contours and illuminates cheekbones for a more radiant, youthful-looking complexion." However, it is never a good idea to contour with blush color because blush is supposed to go on the cheekbone, and using it to contour means that you're putting too much color beyond the cheekbone. The contour color should be a soft shade of tannish brown placed under the cheekbone; check any fashion magazine cover to see how this is supposed to look.
If you let go of the contour claim and use this as it should be used—to add color that illuminates and adds radiance to the cheekbone—this blush soars!
The soft flush of luminous color accentuates cheekbones and adds a youthful, healthy glow. Whether you prefer pink, peach, rose, berry, or nude blush, the shades are gorgeous. Each goes on sheer, but can be layered for more intensity. The bouncy, sponge-like texture can be applied over foundation, either with your fingertips (by dabbing and blending) or with a brush. Once set, Visible Lift Color Lift Blush takes on a cream-to-powder finish that works for all skin types (yes, even for those with oily skin, though the radiant finish will emphasize oily areas), earning its high rating on Beautypedia.
- Gorgeous shades with a luminous finish for a healthy glow.
- Sponge-like texture with cream-to-powder finish works for all skin types.
- Colors go on soft with little intensity, so if you're looking for more color this may not be for you.
Visible Lift Color Lift Blush contours and illuminates cheekbones for a more radiant, youthful looking complexion. The hybrid cream to powder formula has a silky, lightweight texture that does not settle into fine lines, giving complexions a flawless even tone. Visible Lift Color Lift Blush is infused with tourmaline pearls for optimized radiance to revitalize the complexion and create a healthy glow.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.