L'Oreal Paris

Visible Lift Blur Foundation SPF 18

for $ 14.99
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Brand Overview

Before we delve into this foundation's aesthetics, we have to point out that SPF 18 is below the recommended amount by dermatologists and doctors worldwide (it should at least be SPF 30+). If you're using another form of adequate sun protection, then there's no need to worry, but for those hoping this could double as their daily sunscreen, it's not a reliable form of protection on its own.

That's disappointing since this is touted as an "anti-aging" foundation, and the formula otherwise contains an inconsequential amount of antioxidants and skin-repairing ingredients. Talk about misleading—and we haven't even touched on the lifting claims.

There's nothing in this foundation that will "visibly lift" skin, but where the fragrance-free formula does excel is its performance. The lightweight, creamy texture has an almost bouncy feel to it and it blends on incredibly easily for seamless results. Although coverage is on the sheer end of the spectrum, skin really does look smoothed over and flaws like brown spots and large pores are minimized (hence the "Blur" name).

The natural finish has just a hint of sheen making it best for normal to dry skin, without accentuating flakiness or dryness. This isn't a foundation that will stay put all day long, but you can extend its wear by setting with it powder.

As far as the color range goes, there are several options for fair to tan skin tones, but watch out for shades with unflattering pink undertones, most notably the Classic Ivory shade.

So close, yet so far, L'Oreal! We know you can do better.

  • Lightweight, creamy texture blends easily and seamlessly.
  • Fragrance free formula leaves skin looking smoothed over.
  • Natural finish has just a hint of sheen ideal for normal to dry skin.
  • SPF 18 is below the recommended rating for those wishing to rely on this as their sole source of facial sun protection.
  • Despite being marketed as an anti-aging foundation, it's not.
Jar Packaging: No
Tested on animals: Yes
Now a makeup that blurs the look of lines, wrinkles and uneven texture. While it delivers the anti-aging benefits of Visible Lift. For a fresh, smooth youthful finish you'll love. And not a flaw in sight
Active: Octinoxate (7.5%). Other: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, PEG 9, Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Hydrolyzed Wheat Protein/PVP Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, Aluminum Hydroxide, Citric Acid, Sodium PCA, Urea, Trehalose, Polyquaternium 51, Soluble Collagen, Sodium Hyaluronate, May Contain:, Titanium Dioxide, Mica, Iron Oxides

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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