L'Oreal Paris

Visible Lift Blur Concealer

for $ 12.99
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Brand Overview

When it comes to skin concerns, one of the biggest for many people is the appearance of skin around the eyes. Who doesn't want to get rid of dark circles, puffiness, and lines? (We certainly do!) That's the promise of L'Oreal's Visible Lift Blur Concealer, and while it does live up to some of its hype, unfortunately it isn't a miracle product that will solve all your undereye problems!

This liquid concealer comes in an opaque squeeze tube similar to other products in the Visible Lift Blur line. The concealer is fluid but not runny, and blends easily into skin (we recommend gently patting this into the skin under the eyes as opposed to swiping it on). The coverage goes from medium-to-full, and does a great job of concealing dark circles and imperfections – and it does have a blurring effect on wrinkles, making the eye area look almost airbrushed.

The problem? The effect doesn't hold up throughout the day. When this concealer dries, it sets to a finish that doesn't budge, which is good news when it comes to fading (this won't fade); however, this lack of pliability also means that it doesn't "move" when you make facial expressions. The end result is that as you move your face throughout the day, this shows lines in the makeup, actually making your skin appear to have more wrinkles, not less!

There's also the issue of the anti-aging claims tied to this product. While it does contain some good antioxidants and peptides, they're toward the bottom of the ingredient list (the peptides being the very last ingredients), meaning in all likelihood you aren't really getting much of an anti-aging benefit. Visible Lift Blur Concealer comes in three natural-looking shades for light to medium skin tones.

In the end, this isn't a terrible concealer, just one that has some problems that take away from its positive aspects. We recommend checking out one of the options on our list of Best Concealers (including others from L'Oreal) instead.

  • Good medium-to-full coverage of dark circles and other skin imperfections.
  • Does have a blurring effect on skin, making it appear line-free initially.
  • Makes the undereye area looked wrinkled as the day wears on.
  • Amount of anti-aging ingredients is likely way too low to support the anti-aging claims.
Jar Packaging: No
Tested on animals: Yes

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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