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Almay

Velvet Foil Cream Shadow

0.36 fl. oz. for $ 7.99
Expert Rating

Expert Reviews

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Claims

Ingredients

Brand Overview

Almay has stepped up its makeup game in recent years and continues to do so with Velvet Foil Cream Shadow. This ranks as one of the better cream shadow options you’ll find at the drugstore.

Housed in a laminated foil-type tube, this cream is easy to dispense, since the tube design gives a lot of control as to how much product you squeeze out (no overdone messes, like some other cream shadow options). It’s a good feature, since only a little bit of shadow is required to get good color coverage.

As for the texture, this fragrance-free shadow is creamy but not overly so; it applies smoothly and evenly without sliding around all over lids.

The name implies a metallic finish and that’s exactly how each shade sets. Available colors range from neutral bronze, champagne, and rose-gold to bold teal and purple.

When it comes to wear, this stands the test of time well. It doesn’t fade, flake, or migrate. There is some slight creasing towards the end of the day, but it’s easy enough to smooth out (or counteract it with a good eyeshadow primer – for one tester, Urban Decay’s Eyeshadow Primer Potion Original did the trick), so it’s not a major issue.

We’re happy to see Almay branching out into new styles of makeup for a brand that’s been around a while, and with options like this, we’d say they’re headed in the right direction!

Pros:
  • Packaging allows for precision dispensing.
  • Creamy and easy to apply, but not overly emollient.
  • Collection includes both neutral and bold shade options.
  • Wears well without fading or migrating.
  • Fragrance free.
Cons:
  • Minimal creasing at the end of its wear time (but it’s easy enough to smooth out).
Jar Packaging: No

Make it metallic with the Almay Velvet Foil Cream Shadow! These velvety shadows are crease-proof, smudge-proof, and fade-proof for all day wear!

Isododecane, Mica, Trimethylsiloxysilicate, Methyl Methacrylate Crosspolymer, Calcium Aluminum Borosilicate, Dimethicone, Tribehenin, Isohexadecane, Sorbitan Trioleate, Nylon-12, Talc, Disteardimonium Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla), Wax/Cire De Candelilla, Phenoxyethanol, Silica silylate, Propylene Carbonate, Sorbic Acid, C12-15, Alkyl Benzoate, Silica, BHT, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Tetrasodium EDTA, Tocopheryl Acetate, Methylparaben, Propylparaben. May Contain: Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Carmine (CI 75470)/ Cochineal, Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)] N00293.

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.