V7 Beauty Balm SPF 30
This fragrant BB cream dispenses as a fluid cream, but as soon as you blend it you'll notice its heavier, more opaque appearance. Although it looks heavy and has a somewhat powdery finish, this feels surprisingly light and provides almost medium coverage. Its sole shade is a pale tone that sets to a slight ghostly pallor, but it's workable if your skin is porcelain to light (or if you want your skin to appear that way).
Broad-spectrum sun protection is provided by gentle mineral actives of titanium dioxide and zinc oxide, but the inclusion of fragrance is a deal-breaker for those with extra-sensitive skin. The powder-like matte finish is best for normal to oily skin; it feels too uncomfortable on dry skin, though if you're set on using this and have dry skin you can prep with an emollient moisturizer.
BB creams are supposed to contain beneficial skin-care ingredients, too, and this one does, though none of them are present in meaningful amounts, which is disappointing. On balance, this isn't among the best BB creams; in fact, Dr. Jart offers others than are easier to use and look more natural on skin while still providing excellent sun protection.
- Provides broad-spectrum sun protection from gentle mineral actives.
- Easy to blend.
- Provides more coverage than many other BB creams.
- Fragrant formula poses a risk of irritation.
- Beneficial skin-care ingredients are present in very short supply.
- Powdery matte finish makes skin look dull and pale, not fresh and enlivened.
- Tends to look to opaque and heavy, and its sole shade only works for very light skin.
Dr. Jart+ At-a-Glance
Strengths: The BB creams (Beauty Balms) provide broad-spectrum sun protection and are fragrance-free.
Weaknesses: Expensive; BB creams are little more than tinted moisturizers with sunscreen; the masks are gimmicky and minimally helpful for skin.
Dr. Jart+ is a line of skin-care products based in Korea. Its most popular products are the Beauty Balms, known in the United States as BB creams. Before we discuss this brand's contribution to the BB cream craze, we want to state that at this time we are reviewing only the Dr. Jart+ products that are available at U.S. Sephora stores. If you visit the Korean Dr. Jart+ Web site, you'll see several other skin-care products are offered. We might review those in the future, but it's clear that the questions we've received about this brand have to do with the BB creams.
No information is available about an actual Dr. Jart, and our Korean friends tell us there is no actual Dr. Jart, so it is a made up name to help give the line some credibility. According to the company's English Web site, the brand is supposed to be the brainchild of multiple dermatologists as well as 21 "medical specialists." That's a lot of cooks for one product line, but as we've reported before, and as many of you know from experience, there are plenty of doctors' products that are terribly formulated and that come in bad packaging. All that really counts is whether or not you should give this line a closer look, despite the marketing claims
It didn't take much review to discover that there is nothing particularly medical or dermatologist-oriented about these products. The people behind Dr. Jart+ don't have access to any special ingredients other cosmetic companies can't use, and their products contain no unique ingredients that have any research showing that they improve skin. U.S. Sephora stores sell two BB cream options from Dr. Jart+; one of them is great and the other is lacking in too many areas to make it worth purchasing. But the question remains, should you purchase a BB cream at all? They are not must-have products, and most are far from being the "new idea in skin care" they're made out to be. Essentially, whether they're called BB creams, Blemish Balms, or Beauty Balms, all of these products are little more than tinted moisturizers with sunscreen. Some include a helpful amount of beneficial ingredients like antioxidants or skin-lightening agents (vitamin C, arbutin) to improve brown spots. Such discolorations are considered a blemish in Asian cultures, but that's the only distinguishing feature. Compared with standard tinted moisturizers, BB creams typically provide slightly to moderately more coverage. In that sense, they fall between tinted moisturizers and foundations, but many BB creams go on sheer also; so, ultimately, it comes down to the individual products. If you're happily using a tinted moisturizer with sunscreen, there's no reason to forgo it in favor of a BB cream, but there's no harm in testing them out to see if you prefer their effect. Most won't notice much difference between them and a tinted moisturizer.
For more information about Dr. Jart+, visit http://www.drjart.co.kr/global/eng/.
Note: The company does not publish a phone number on its Web site, which doesn't bode well for building consumer trust or obtaining any help from customer service, so buyer beware.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.