MAC knows what it takes to make a good mascara, and while its Upward Lash doesn't really break new ground, it's a worthy addition to their lash-enhancing lineup!
If you're a fan of MAC's mascaras, you'll notice the packaging for this one doesn't look like their other mascaras; it more closely resembles one of the brand's bullet-shaped lipstick tubes. The wand is also distinctive: It has a very small head full of tightly-packed plastic bristles.
Though the wand and brush head applicator are small, the system works well. The size makes it easier to get to the root of lashes, coating them with mascara from the base up and easily reaching every lash. The formula clumps slightly, but the clumps are easily brushed out, so it isn't a major issue.
The fragrance-free formula provides some curl, and a good amount of length and volume to lashes while also separating them. Lashes look emphasized and attractive, and once it dries, the formula remains flexible so your beguiling fringe isn't stiff or crunchy.
Another positive: This doesn't fade, flake, or smudge throughout a standard work day, yet comes off easily with cleanser and water.
Did MAC need to another mascara in its already-impressive roster? No, but this still is a good (dare we say "upworthy"?) addition whose small stature delivers surprisingly big benefits.
- Adds curl and good length and volume to lashes while separating them.
- Lashes aren't left feeling stiff or crunchy.
- Doesn't fade, flake, or smudge.
M.A.C. Cosmetics At-A-Glance
What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. Cosmetics is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes.
When it comes to skincare you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!
M.A.C.'s salespeople are often trained makeup artists, too. This is especially true in the freestanding M.A.C. boutiques, where the staff tends to be true makeup artists.
Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.
Strengths: Some impressive moisturizers; praiseworthy foundations in a mostly gorgeous range of shades; good concealers; several great powder-based products including blush, bronzer, and eyeshadow in various finishes; dizzying array of lipstick shades in mostly sumptuous formulas; several very good mascaras (regular and waterproof); top-notch makeup brushes; many of the Prep + Prime products work as claimed.
Weaknesses:A few products with high levels of potential skin irritants.
For more information about M.A.C. Cosmetics call (800) 588-0070 or visit www.maccosmetics.com.
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