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Sephora Collection

Upside Down Mascara

for $ 22.00
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Mascara gimmicks come and go, but this is one of the worst we've seen in a while.

Sephora claims the double-spoolie brush allows you to customize three different mascara looks for "ultimate volume", "long lash look" or "defined lower lashes". Ultimately, it fails at all three and here's why…

Upside Down Mascara's wand resembles a pair of tongs with spoolie brushes attached at the end. For the volume look, you're supposed to separate the tongs, and center lashes between the two brushes to coat the tops and bottoms of lashes at the same time. This proves to be incredibly difficult to apply and virtually impossible to get close to the base of lashes without getting the mascara all over your eyelid. Not only that, but the result is majorly clumped lashes. Ugh!

For the lengthening effect, you're instructed to clamp the double brush together and swipe from root to tip as you would a normal mascara. On the plus side, it does deliver length and curl, but again this is difficult to maneuver and you're left with clumped lashes.

For defined lower lashes, you're supposed to leave the tongs open and only use the bottom brush to apply the mascara. The result is OK, but the technique isn't the most user-friendly.

An overlying issue with whatever way you try to use this mascara is that the thick formula and wide opening of the tube allow an excessive amount of product to remain on the brushes. Save yourself the trouble, time, and money, and pass on this gimmicky, awkward-to-use mascara.

Pros:
  • None.
Cons:
  • Extremely difficult and awkward to use.
  • Messy application.
  • Major clumping.
Jar Packaging: No
Tested on animals: Yes

Sephora's first foray into skin care was back in 1994, when they offered a colorful, artfully packaged selection of bath gels. Their facial skin-care came on the scene a few years later, but for the most part wasn't worth waiting for. Sephora must not have been too pleased with these earlier versions, because lots of retooling has been done, although, sad to say, that hasn't improved on the ordinary, mundane status their products have consistently shared. Makeup is what Sephora's house brand does best. The only reason to shop this inexpensive skin-care selection is for everyday basics or the occasional impulse buy you may or may not enjoy adding to your routine. Otherwise, most of the skin-careproducts can't compete with the other brands sold in Sephora boutiques worldwide.

Note: Sephora is categorized as one that tests on animals because their products are sold in China. Although Sephora may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Research Team.

For more nformation about Sephora, call (877) 737-4672 or visit www.sephora.com.

Sephora Makeup

Once an incomplete line lacking such basics as foundation and concealer, Sephora's color collection has blossomed into a comprehensive group of products, most of which are priced considerably lower than products from the many other lines sold intheir boutiques. Although the low price and the selection may draw you in, not everything is worth exploring; for example, some of the products (for example the inexpensive pencils, which are not worth considering) demonstrate the old adage that sometimes you really do get what you pay for. That's not to say you have to spend a lot of money for quality makeup, but it does seem that many of Sephora's potential bargains are below average in terms of performance.

What you really should pay attention to are the pressed-powder foundation, one of the concealers, the powder blush, the liquid shimmer, and a few of the mascaras. Of course, the hallmark of this line has always been an extensive selection of makeup brushes. That still holds true, and you'll find that in this case the prices are more than fair.

More than most other makeup lines, Sephora excels with their accessory offerings. From makeup bags to train cases and on to all manner of beauty tools (from tweezers to nail clippers and manicure aids), the selection means you will assuredly find something that meets your needs. It's easy to get caught up in the variety and scope of Sephora's makeup, and testers are readily available so you can play all you want. That's great, but it doesnt compensate for a line with more than its share of average to poor products (and they change frequently, often not for the better). However, if you pay attention to the favorably rated products, you're more than likely to be very pleased.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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