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Smartly Skin Care

Unscented Gentle Facial Cleanser

5.00 fl. oz. for $ 2.49
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Brand Overview

Smartly’s Unscented Gentle Facial Cleanser isn’t going to blaze any new trails in the world of facial cleansers, but it does what it says and doesn’t contain anything that shouldn’t be in a cleanser.

This comes in an opaque squeeze tube with a flip-top cap. It starts out as a gel, but quickly turns in a slightly cushiony foam when it mixes with water. It cleanses skin without stripping it, effectively removing dirt, oil, and non-waterproof makeup. It’s best for those with normal, combination, or oily skin – those with dry skin will likely want something a little more moisturizing.

Overall, while not exciting, it works without being harsh on skin, which is what you really want from a good cleanser.

  • Cleanses skin without stripping it.
  • Effectively removes dirt, oil, and most makeup.
  • Fragrance free.
  • None.
Jar Packaging: No

Gentle facial cleanser.

Water, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Lauroyl Glutamate, Glycerin, Cocamide MEA, Hydroxypropyl Methylcellulose, Sodium Benzoate, Citric Acid, Panthenol, Allantoin, Sodium Chloride.

Smartly is one of the house brands of mass market retailer Target. whose tagline is, “Affordable household essentials and more, made just right.” The lineup includes everything from hand soaps to laundry detergent, and what we’re most concerned about (of course) – skin care.

To that end, the brand’s range of skin care products is small and affordable; none of the products has a price tag higher than $3. You won’t find antioxidant-packed serums or innovative sunscreens here, but what you will find are mostly effective, basic formulas. They include a good sunscreen, a simple face moisturizer, a great facial cleanser and face wipes. Exciting it isn’t, but if you’re looking for a couple of good, inexpensive staples and routinely shop at Target, Smartly might be the smart choice for you.

You can learn more about Smartly at

*Note: With regard to animal testing, Smartly's status is currently listed as “unknown.” We have reached out to the brand for additional information and will update this as soon as we have it.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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