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Smartly Skin Care

Unscented Facial Lotion

4.00 fl. oz. for $ 2.99
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Brand Overview

Smartly’s Unscented Facial Lotion is a stripped-down, back-to-basics moisturizing lotion that provides hydration but isn’t the most sophisticated option when it comes to hydrators.

This moisturizer comes in a plastic squeeze bottle with a flip-top cap. Inside is a lotion that’s somewhat thin (it’s very close to the original Lubriderm lotion in texture) and easily spreadable. It absorbs quickly without any greasiness, and provides lightweight hydration.

Ingredient-wise there’s moisturizing glycerin, macadamia oil, and shea butter, along with some silicones and skin-conditioning panthenol, but that’s about it. It’s not bad, it’s just not as exciting as much more advanced facial moisturizers that provide additional benefits, like antioxidant protection and ingredients that strengthen skin’s barrier.

Our biggest issue with this “unscented” lotion is that it contains the fragrance ingredient farnesol. Here’s where it’s important to make the distinction between “unscented” and “fragrance free.” Unscented simply means a product doesn’t have a specific scent, like fruit or vanilla, but it can still contain masking fragrances. Fragrance free means there’s no fragrance added at all.

Farnesol isn’t the most irritating ingredient, and it’s not here in the greatest amount, but since this is specifically marketed to those with sensitive skin (which should especially always avoid fragrance), we have to take them to task for it.

Despite the good price, there are far better options on our list of best moisturizers.

  • Thin lotion texture is lightly hydrating.
  • Includes moisturizing ingredients glycerin, macadamia oil, and shea butter.
  • Packaged to protect its light- and air-sensitive ingredients.
  • Would be far better with additional antioxidant and skin-strengthening ingredients.
  • Contains the fragrance ingredient farnesol, which isn’t the best for skin.
Jar Packaging: No

Smartly™ Facial Lotion moisturizes sensitive facial skin with this gentle, lightweight formula that leaves skin feeling smooth. This fragrance free lotion is gentle enough for daily use and won't clog pores.

Water, Glycerin, Hydrogenated Polyisobutene, Cetearyl Alcohol, Macadamia Ternifolia Seed Oil (Macadamia Nut Oil), Butyrospermum Parkii (Shea) Butter, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Polyacrylate, Phenoxyethanol, Tocopheryl Acetate, Ceteareth-20, Stearoxytrimethylsilane, Stearyl Alcohol, Benzyl Alcohol, Farnesol, Sodium PCA, Panthenol, Cyclopentasiloxane, Dimethiconol, Citric Acid, Sodium Hydroxide.

Smartly is one of the house brands of mass market retailer Target. whose tagline is, “Affordable household essentials and more, made just right.” The lineup includes everything from hand soaps to laundry detergent, and what we’re most concerned about (of course) – skin care.

To that end, the brand’s range of skin care products is small and affordable; none of the products has a price tag higher than $3. You won’t find antioxidant-packed serums or innovative sunscreens here, but what you will find are mostly effective, basic formulas. They include a good sunscreen, a simple face moisturizer, a great facial cleanser and face wipes. Exciting it isn’t, but if you’re looking for a couple of good, inexpensive staples and routinely shop at Target, Smartly might be the smart choice for you.

You can learn more about Smartly at

*Note: With regard to animal testing, Smartly's status is currently listed as “unknown.” We have reached out to the brand for additional information and will update this as soon as we have it.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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