Unlimited Mascara Waterproof
L’Oreal’s Unlimited Mascara Waterproof is a great mascara that performs as claimed… though it’s not quite as impressive as its washable counterpart.
The first thing you’ll notice about this fragrance-free mascara is its packaging: instead of a slim tube, it’s wider at the bottom, with a hinge at the point where you twist the wand out. You can either twist the wand out straight or bend it at a 90-degree angle and then pull it out of the tube. You can also bend the wand after it’s out of the tube, though that requires touching the brush and potentially getting mascara on your hands.
What this does is allow for straightforward application, or a shortened handle length (when it’s bent) that allows for the brush to reach the corners of the eyes. We found it remarkably effective and were able to coat even the tiniest lash.
The formula here works well to add length, volume, and curl to lashes, resulting in an attractive, slightly-more-enhanced-than-natural look. It doesn’t clump, flake, or smudge, and is waterproof as claimed. You will need a longwearing makeup remover to ensure removal of every trace of it at the end of the day.
All told, it’s a great mascara with great packaging, though we must admit that it doesn’t have quite the blockbuster, false lashes effect as its washable sister. That’s not a bad thing, just something to keep in mind in case you were expecting the same results from both products.
*Note: While this product contains a moderate amount of denatured alcohol, it’s not an issue since lashes are dead and therefore not susceptible to damage, and it doesn’t cause any lash stiffness or dryness.
- Bendable brush allows for precision application to every lash.
- Mascara adds moderate length, volume, and curl to lashes.
- Doesn’t clump, flake, or smudge.
- Waterproof as claimed.
- Fragrance free.
- Not as impressive as its washable counterpart.
Instant lash-lift effect and intense lengthening mascara. Inspired by the makeup artist hack of bending the mascara wand for added control and ease of application, Unlimited Mascara’s unique two-position wand can be used straight or bent to customize your lash look. The bendable brush also makes application precise & effortless, allowing access to harder-to-reach inner and outer corner lashes. The stretchable formula glides on lashes to build up any look with no clumps or flakes. Waterproof mascara lasts up to 24 hours.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.