LOreal Paris Unlimited Mascara Washable

L'Oreal Paris

Unlimited Mascara Washable

0.24 fl. oz. for $ 12.99
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Brand Overview

We’ve seen a lot of mascaras come across our desks at Beautypedia, including plenty from L’Oreal, but Unlimited Mascara Washable stands out among them for its ability to live up to every single one of its claims. This fragrance-free mascara just might make you forget about your current favorite--it’s that good!

The most noticeable aspect of this mascara is its packaging: instead of a slim tube, it’s wider at the bottom, with a hinge at the point where you twist the wand out. You can either twist the wand out straight or bend it at a 90-degree angle and then pull it out of the tube. You can bend the wand after it’s out of the tube, though that requires touching the brush and potentially getting mascara on your hands (not to mention contaminating the product inside).

This clever packaging allows for versatile application: you can apply in a straightforward style as usual or use the shortened handle length (when it’s bent) of the brush itself to get to the corners of the eyes. We found it remarkably effective, and were able to coat every lash, even the tiny ones near the tear ducts.

But what really shines here is the marriage of formula, wiper, and brush. It adds significant length and volume to lashes, and a lot of curl, to the point where it looks like you’ve used an eyelash curler. The effect is almost that of wearing a pair of false eyelashes. Lots of mascaras make that claim, but this one actually delivers!

Unlimited Mascara didn’t clump, even after multiple coats, didn’t flake or smudge, and was easy to remove with just cleanser and water. Are you noticing the steps being saved here? You can potentially ditch your lash curler and separate makeup remover.

L’Oreal claims this can last up to 24 hours, and while it did perform remarkably for a full work day, we don’t recommend wearing any makeup that long, as it’s not good for your skin, and, in this case, your eyes.

That aside, this is an exemplary mascara, and one we wholeheartedly recommend.

  • Bendable brush allows for precision application to every lash.
  • Mascara adds significant length, volume, and curl to lashes.
  • Doesn’t clump, flake, or smudge.
  • Easy to remove.
  • Fragrance free.
  • None.
Tested on animals: Yes

Instant lash-lift effect and intense lengthening mascara. Inspired by the makeup artist hack of bending the mascara wand for added control and ease of application, Unlimited Mascara’s unique two-position wand can be used straight or bent to customize your lash look. The bendable brush also makes application precise & effortless, allowing access to harder-to-reach inner and outer corner lashes. The stretchable formula glides on lashes to build up any look with no clumps or flakes. Mascara lasts up to 24 hours.

Water, Paraffin, Potassium Cetyl Phosphate, Acrylates Copolymer, Cera Alba/Beeswax, Copernica Cerifera Cera/Carnauba Wax, Ethylene/Acrylic Acid Copolymer, Steareth-2, Cetyl Alcohol, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Propylene Glycol, Disodium EDTA, Pentaerythrityl Tetraisostearate, Sodium Hyaluronate, 2-Oleamido-1,3-Octadodecaniol, Panthenol, Laureth-21, Soluble Collagen, Silica Methyl Silylate, Trisodium EDTA, Butylene Glycol, Pentaerythrityl Tetra-di-T-Butyl Hydroxyhydrocinnamate, Potassium Sorbate, Sodium Chondroitin Sulfate, Atelocollagen, BHT, Hexylene Glycol. May Contain: Iron Oxides, Titanium Dioxide, Blue 1.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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