L’Oreal’s UnbelievaBrow doesn’t bring anything new to the table in the world of brow-grooming products; however, it’s a good option, especially if you like a more dramatic brow look.
This brow gel comes in a plastic tube with a sponge-tipped wand applicator, reminiscent of a lip gloss. Separate from this tube, you also get a mini brush with a spoolie on one end and an angled brush at the other.
There’s a 3-step application process: you’re supposed to use the sponge to apply color to brows, then use the brush to distribute it to areas with sparse hair, and finally brush through brows with the spoolie.
The issue we have with the applicator is that it’s somewhat flimsy and small, and since it comes separately, its less convenient than most other brow gels (not to mention you’re more likely to lose it).
That said, the result of the application technique is a dramatic, filled-in brow look that works well for an evening out. While this might not be for everyone, it doesn’t look unnatural or cartoonish.
This gel doesn’t leave brows feeling stiff or sticky, and as claimed, its waterproof and smudge-proof, holding up admirably through a full day of wear. L’Oreal promises 48 hours of wear, but we promise if you sleep with this on, the results the next day won’t look so fresh!
Turning to the colors, there are several options, most in varying shades of “brunette”. There’s no option for auburn, or lighter blonde brows, so the selection is limiting.
While this gel has a couple of misfires, overall it’s a good option, especially if you like the look of fuller, thicker brows.
- Adds thickness to sparse brows without feeling sticky.
- Brow gel is waterproof and doesn’t smudge as advertised.
- Separate applicator is inconvenient.
- No option for those with auburn or light blonde hair.
Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.