Ultra Matte Lip
It seems almost every makeup-centric line today has launched or plans to launch a matte liquid lipstick, and ColourPop is joining the fray with their inexpensive Ultra Matte Lip. For such formulas, it's difficult to maintain the ideal balance of being both truly matte, but yet non-drying. With many liquid lipsticks to choose from (at the drugstore or cosmetics counter), how do these compare? While they aren't quite perfect, we're happy to say ColourPop's fragrance-free debut is a pretty good option.
Housed in a standard clear tube with a chrome top that twists out to reveal a standard wand applicator, Ultra Matte Lip looks like many other lip products. What's not standard is the shade range ColourPop offers. At the time of this review, there are over 40 shades available, including several shades each of nudes, reds, pinks, and every other iteration of the rainbow (even three different shades of blue)! The brand is known for adding new shades to their lineup frequently, so we predict this diversity will likely expand.
Turning to application, Ultra Matte Lip goes on very wet initially, but dries fairly quickly (as long as you don't accidentally apply too much at once). Of the shades we tested, we found some unfortunate inconsistencies. Most applied smoothly and evenly but some (like "Lax") applied streaky and patchy. Further, true to name, all shades really are ultra matte, but some of them looked and felt very dry after they set.
ColourPop highly recommends exfoliating your lips before application and we found that this did help with the process.
There was also great variance in how easily certain shades could be removed. In general, a standard makeup remover did the job for the lighter shades, but was powerless against some of the deeper shades (like "Kapow!"). These required literal scrubbing with an oil-based remover. On that note, true to claims, these are absolutely kiss-proof. They do not transfer whatsoever and last an entire day without needing to reapply. (Some may find that benefit alone is enough to give these a try!)
As with all of their products, ColourPop gives us an affordable option with their Ultra Matte Lip. There are a few shortcomings but overall as long as you don't mind the relatively inexpensive gamble of potentially ordering a shade with some of the disappointing qualities, you'll get a true matte liquid lipstick that's tenacious and bold.
- Huge range of shades.
- Richly pigmented and truly matte.
- Incredibly long-lasting.
- Some shades apply unevenly and look drier than others.
- Many of the darker shades are difficult to remove.
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.