Ultra Hydrating Makeup Remover Cleansing Towelettes
Almay's Ultra Hydrating Makeup Remover Cleansing Towelettes are supposed to be a convenient way to remove makeup—even waterproof formulas—but they simply aren't the time-saver they're made out to be.
These towelettes come in a plastic pouch of 25, with a re-sealable adhesive top. The wipes are soft, and soaked (but not overly saturated) with cleansing solution, but that solution is where these cleansing cloths fail to deliver.
Removing makeup of any kind, let alone waterproof products, requires using multiple towelettes, and even then, there's still residual makeup left behind that you'll have to use another makeup remover or cleanser to completely take off.
This also contains the fragrance ingredient ethylene brassylate, which can irritate skin and eyes, and Almay recommends not rinsing your face after using these wipes. We found using the towelettes to remove eye makeup resulted in stinging, watery eyes for at least 15 minutes afterward.
Though the price seems right, there are far superior makeup removers that work much better and don't have the potential for triggering eye irritation.
- Doesn't do a good job removing makeup.
- Wasteful because you need to use several cloths each time.
- Contains the fragrance ingredient ethylene brassylate, which can irritate skin and eyes.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.