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Wet 'n Wild

UltimateBrow Retractable Brow Pencil

for $ 3.99
Expert Rating

Expert Reviews

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Ingredients

Brand Overview

UltimateBrow Retractable Brow Pencil works like a charm for beautiful, natural-looking brows that only take seconds to fill in.

First among many high notes, the "triangular" tip offers versatility whether you want to create fine-hair strokes or turn it on its side to cover more brow space in less time. More to love, although the fragrance-free formula's texture is slightly stiff, it still goes on smoothly and evenly with excellent staying power.

The built-in spoolie brush offers a finishing touch to soften the look and groom hairs into place. We also appreciate the namesake retractable design (no manual sharpening required).

UltimateBrow Retractable Brow Pencil comes in a handful neutral shades ranging from taupe to dark brown and earns our whole-hearted recommendation as a well-rounded brow product.

Pros:
  • Triangular tip allows for precise strokes but can also cover more brow space in less time.
  • Goes on smoothly and evenly with excellent staying power.
  • Comes in neutral shades ranging from taupe to dark brown for natural-looking brows.
  • Convenient retractable design and attached spoolie are added bonuses.
  • Fragrance free.
Cons:
  • None.
Jar Packaging: No
Tested on animals: No
Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie.
Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ozokerite, Ethylhexyl Palmitate, Phenoxyethanol, Sorbic Acid. May Contain: Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288]

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.