Ultimate Mens Essentials Everyday Hydrating Lotion

This product is the thinner, lotion version of Gold Bond’s Ultimate Men’s Essentials Everyday Hydrating Cream. Other than having more of a lotion-like texture, the same review applies: When it comes to dryness, men’s skin doesn’t require a different product than women’s skin. The distinction here is more about marketing, not a special formula just for guys. If a man feels more comfortable using a body lotion with “Men” in the name, great, but guys, you can use any body lotion you like, so don’t feel tied down to those marketed to men.

Want proof of the above? This body lotion is very similar to Gold Bond’s Ultimate Restoring Skin Therapy Lotion, CoQ10, which isn’t marketed to a specific gender. Either that product or this Men’s Essentials version are great for very dry or eczema-prone skin because each contains a high amount of urea. Urea is an excellent moisture-binding ingredient and, in this amount (likely around 10%), has an exfoliating effect too due to urea being able to break down the protein structure of dead skin cells and encourage shedding. That makes this body lotion a boon for those with uncomfortably dry, flaky skin. Adding to this is the inclusion of an impressive mix of antioxidants, cell-communicating ingredients, and skin-identical substances. It is definitely one of the better body lotions at the drugstore, and the price is great.

This contains a small amount of fragrance, too low to be cause for concern when it comes to skin irritation.