e.l.f. Cosmetics

Ultimate Eyeshadow Palette

for $ 15.00
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Brand Overview

Is 144 eyeshadows too many? Apparently not, or e.l.f. wouldn’t be offering this gigantic palette of powder shadows! Housed in a component that’s slightly larger than a standard piece of paper you’ll find a range of eyeshadow shades, from bright and bold to soft and subtle. Needless to say, the problem with a palette this large (aside from being overwhelmed by the sheer number of colors and possible combinations) is that there are a lot of colors you’ll rarely, if ever, use. For example, the palate includes bright yellow, pink, and blue shadows along with over 30(!) variations on green, from olive to chartreuse.

As you might expect, the best, most useable colors are the nude, beige, tan, brown, and gray-to-black colors. These comprise about one-third of the set, so this is still a beauty bargain even if those are the only shades you’ll use.

Texture-wise, these shadows are smooth and slightly dry, but they blend well, applying softer than they look in the container. You can layer to build color intensity, but this only goes so far because even the darkest shades aren’t richly pigmented. Many of the shades have a soft matte to subtle shine finish, while others impart moderate to strong shimmer. Between the variety of shades and finishes, you can get quite creative (but consider saving the garish shades for fantasy or costume makeup, not day-to-day wear). The powder eyeshadow formula is fragrance-free.

Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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