Wet 'n Wild

Ultimate Brow Mascara

0.23 fl. oz. for $ 4.99
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Brand Overview

Wet n' Wild's Ultimate Brow Mascara is supposed to enhance brows without making them look overly drawn on or thick, but it simply doesn't live up to its claims.

This comes packaged like many other brow mascaras in a plastic tube with a spoolie-type brush applicator. The formula is a liquid-gel that goes on quite heavily, even if you use a light hand. While Wet n' Wild says this is formulated with a "gentle" tint, the application winds up being quite dark right out of the tube, and is somewhat difficult to blend to a more subtle appearance.

The gel also feels heavy and sticky when first applied. It dries to a powder finish as claimed, but before that happens it feels like brow hairs are practically stuck to skin.

Once you have worked around these issues, this brow mascara wears well: It holds up throughout a standard workday without fading or smudging, yet is easy to remove with cleanser or makeup remover. It comes in three shades, one for brunette, auburn, and blonde brows.

While it's not the worst brow product, it's definitely has its quirks, some of which are hard to look past even at its budget-friendly price. There are a number of superior options on our list of Best Eyebrow Fillers & Shapers.

  • Formula doesn't fade or smudge throughout the day.
  • Fragrance free.
  • Formula is very dark upon initial application and difficult to blend down.
  • Brow mascara feels sticky and heavy when first applied.
Jar Packaging: No
Tested on animals: No
Easy-to-apply brow mascara instantly fills in brows and holds them in place for perfect definition. Formulated with a gentle tint to give a polished look that dries to a powder finish without the stiffness. Includes Soy Proteins to improve hair health and D-Panthenol to help strengthen lashes.
Water, Copernica Cerifera (Carnauba) Wax, Glyceryl Sterate, Talc, Polyeruathan-35, Butylene Glycol, Mineral Oil, Steareth-21, PVP, Euphorbia Cerifera (Candelilla) Wax, Disteardimonium Hectorite, Cyclopentasiloxane, Phenoxyethanol, Xanthan Gum, Silica, Polyvinyl Alcohol, Magnesium Aluminum Stearate, Cyclohexasiloxane, Sodium Dehydroacetate, Panthenol, Caprylyl Glycol, Lecithin, Simethicone, Hydrolyzed Jojoba Esters, Hexylene Glycol, Ethylhexylglycerin, PPG-26-Buteth-26, Ethylene/Propylene/Styrene Copolymer, Burtylene/Ethylene/Styrene Copolymer, Propylene Glycol Stearate, PEG-40 Hydrolyzed Soy Protein, Stearyl Glycyrrhetinate, Propylene Glycol Laurate, Polysorbate 20, Sorbitan Laurate, Sodium Benzoate, Iron Oxides, Titanium Dioxide.

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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