Milk Makeup's Ubame Mascara is (at the time of this review) the brand's only mascara option, and overall it's a good one—though it isn't quite up to par with some of the makeup world's best offerings.
One of the more interesting aspects of this mascara is its packaging: Instead of coming in a hard plastic tube, the mascara is housed in a softer plastic squeeze-style tube with a twist-off wand. This makes it a bit easier to put in purse or handbag, true to Milk's "on the go" philosophy.
Another difference: The brush features a triple ball design (with bristles expanding out at three different points). Milk says this allows for more precision application, but while it's visually interesting, it doesn't really make much of a difference one way or the other in terms of application.
As we mentioned this mascara is good, but not a knockout. Milk claims that its blend of ubame oak charcoal and sapphire dust adds dimension to lashes, but they simply look as they would with any other black mascara. Aside from the silly hype, the formula does perform well.
Ubame Mascara applies smoothly without clumping. It darkens lashes and provides a small amount of lift, and does a good job separating, too.
As for the claim that it adds "ultra high volume" though, it just doesn't deliver. It adds some volume, but it's far from ultra high; instead, it's a perfect "everyday" mascara, but it lacks oomph when it comes to really adding flair to your fringe!
This wears well during a standard workday without flaking or smudging, and is easy to remove with a cleanser or makeup remover. Whether this mascara is worth its price is a question whose answer depends on what you want from it. It fails to deliver on all of its promises, so in our book, so we'll be sticking with the favorites on our list of Best Mascaras.
- Doesn't clump.
- Provides lift and separation to lashes.
- Doesn't flake or smudge.
- Fragrance free.
- Does not deliver "ultra-high volume" as claimed.
Milk Makeup At-A-Glance
Milk Makeup is one branch of the Milk media company, based in New York and Los Angeles, where creativity and innovation are at the forefront. That vision echoes throughout their skincare and makeup lines, designed to create cool, effortless looks with easy application.
Since many Milk Makeup products can be used several waysa blush is a highlighter is an eyeshadowand since even some skincare products come in solid, swipe-on formulas, their target audience is a savvy girl-on-the-go: one whos not afraid to experiment with a low maintenance, high concept look. Milk makeup was created to travel well and often, since few products come in liquid form, and all can be applied without brushes, puffs, or applicators. Not everyone's ideal makeup can be done in five minutes in the back of a cab--but if you're that girl, you're a "Milk girl."
For the most part were impressed by Milk Makeups performance, design, and vibe, but their ingredient selection isnt exactly worry-free: While Milk Makeup advertises their products as made with the best possible ingredients, many of them, unfortunately, contain irritants such as citrus oils. A multi-tasking, time-saving product isnt worth your time or money if it also exposes your skin to troublesome ingredientsalthough some Milk products fare better in this regard, so do take a peek at our reviews!
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.