Twist-Up Long Wear Gel Liner
Sonia Kashuk's Twist-Up Long Wear Gel Liner is a simple product with straightforward claims: It's supposed to be a longwearing waterproof eyeliner in convenient packaging. Unfortunately, it can't live up to most of those claims hence its rating.
Twist-Up Long Wear Gel Liner is a sleek pencil that's self-sharpening, which is definitely convenient. After a few applications, the point isn't as sharp as when you start, so ultra-thin lines are no longer possible (though it would still be workable for thicker lines)
True to its claims, the texture is incredibly smooth, and it applies without any dragging. The color quality is rich, depositing enough color in a single swipe so you don't have to go over your line repeatedly (yay, time-saver!).
The problem with this pencil is in its performance over the course of the day. We tried it several times, and each time experienced smudging and fading within a couple of hours. We even tried it without mascara to make certain it was the pencil that was smudging, and found that without any other eye-area products on, this still smudged and even flaked onto other areas of the face.
By the end of the day, we found flecks of liner as far down our face as our upper lip area—and most of the liner we'd used on our upper lid had transferred to under our eyes. This definitely is neither longwearing nor waterproof!
Because of its sub-par performance, Twist-Up Long Wear Gel Liner is a product we don't recommend, despite the fact it's easy to apply. You'll find much better options on our list of Best Eyeliners.
- Applies smoothly without dragging.
- Rich color quality.
- Smudges quite a bit as the day wears on.
- Begins to fade within a couple of hours, making the long-wear claims inaccurate.
- Liner flakes onto other areas of the face.
Sonia Kashuk At-A-Glance
Strengths: Affordable and widely available (though exclusive to Target stores); good makeup remover; the makeup is still the star attraction, with impressive options for foundation, powder, blush, lip color, eyeliner and especially makeup brushes.
Weaknesses: The concealers, eye pencil, and brow shapers are a letdown; the makeup palettes may seem convenient, but several of the included products perform poorly.
Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.
Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.
Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.