TruBlend Matte Made Foundation
CoverGirl accurately describes TruBlend Matte Made Foundation as "a matte formula that isn't drying or cakey" and in fact, it's one of their better foundations to date!
Dispensed via a pump, the creamy-liquid texture spreads smoothly across skin, allowing ample time to blend. CoverGirl attributes this foundation's natural-looking finish to its "flexi-hold technology that creates a strong, yet flexible film on skin for durability and comfort." We're happy to report that it really does stay fresh-looking throughout wear, no accentuation of pores or dry patches.
The formula isn't as absorbent as some matte foundations, so shine will peek through on an oily T-zone after a few hours, but the more natural look is worth the tradeoff. You get medium coverage that holds up well, plus it's easily buildable to hide more noticeable imperfections.
The inclusion of fragrance (in the form of ethylene brassylate) brings our rating down a notch. The faint scent dissipates, but because fragrance can cause skin irritation, the formula would have been better without it, especially if you plan to apply this near the eyes, such as on eyelids.
We also have to mention that the shades can be hit or miss (some with overly pink or orange undertones). One of the lighter shades that we tested (L90) had a slightly grainy texture, which appeared to be from the pigments not completely dispersing throughout the formula, although the issue vanished once blended into skin. Nevertheless, with a staggering 40 shades ranging from fair to deep, you're likely to find one that works for you.
Final verdict: We're impressed by TruBlend Matte Made Foundation, and would go as far as to recommend it for almost any skin type, other than extremely dry or extra-sensitive (because of the fragrance).
- Delivers a natural-looking, comfortable matte finish.
- Doesn't accentuate pores or dry patches, unlike many matte foundations.
- Easily buildable, medium coverage that holds up well.
- Works for a wide range of skin types.
- 40 shades ranging from fair to deep.
- Applause-worthy price.
- Contains fragrance which isn't best for skin.
- Shades can be hit or miss.
A matte formula that isn't drying or cakey. TruBlend Matte Made's formula is developed with flexi-hold technology that creates a strong, yet flexible film on skin for durability and comfort, while the mattifying powders absorb oil and minimizes pores for a soft matte, flawless finish. Up to 12 hours of wear.
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.