Total Temptation Waterproof Mascara
Total Temptation Waterproof Mascara promises "addictive volume" but the results are far from crave-worthy. On the positive side, this mascara fulfills its waterproof duties and does so without flaking or smudging. The results aren't anything to write home about, but if you're a fan of a defined, clean lash look, this does the trick.
You can ignore claims that the "creamy and whipped formula infused with coconut extract" creates soft lashes—stiff is more like it, but that's not necessarily a bad thing as it enhances this mascara's ability to hold lash curl.
Otherwise there's not much to say—the lengthening and volumizing benefits are very minimal. We found it took several layers (and waiting for the mascara to dry between coats) to get noticeable thickness. The good news is you don't have to worry about it clumping; however, that's minor consolation if you bought this mascara for its volume-boosting claims.
If you have extra sensitive eyes, be aware that this mascara is fragranced.
All in all, this an OK option to consider, but we'd rather point you in the direction of our top-rated mascaras.
- Waterproof as claimed.
- Defines lashes and holds curl
- Doesn't clump, flake, or smudge.
- If you're looking for volume or length, you'll be disappointed.
- Fragranced formula could be an issue for those with sensitive eyes.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.