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Maybelline New York

Total Temptation Mascara

0.27 fl. oz. for $ 9.49
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Brand Overview

Total Temptation Mascara delivers bold volume as promised … just know that a lot of clumping comes along with it. How disappointing!

The dense bristle brush coats lashes in one swoop, and builds mega-thickness with successive coats. You can ignore claims that the "creamy and whipped formula infused with coconut extract" creates soft, separated lashes—stiff and somewhat clumpy is more like it.

On the positive side, we're happy to report that it doesn't flake or smudge.

If you have extra sensitive eyes, be aware that this mascara is fragranced. Otherwise, it's an OK option to consider if you like the thick lash look, but we'd rather point you in the direction of our top-rated mascaras here.

Pros:
  • Delivers bold volume.
  • Doesn't flake or smudge.
Cons:
  • With successive coats, you'll get clumping.
  • Fragranced formula could be an issue for sensitive eyes.
Jar Packaging: No
Tested on animals: Yes
Build on bold volume to create irresistibly soft, separated, and dense lashes coat after coat. Features a creamy and whipped formula infused with coconut extract.
Water, Synthetic Beeswax, Paraffin, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Oryza Sativa Cera / Rice Bran Wax, Bis-Diglyceryl Polyacyladipate-2, Cetyl Alcohol, Ceteareth-33, Propylene Glycol, Stearic Acid, VP / VA Copolymer, Palmitic Acid, Tribehenin, Aminomethyl Propanediol, Phenoxyethanol, Glyceryl Stearate, Isohexadecane, Polybutene, Caprylyl Glycol, Polyquaternium-11, Aluminum Starch Octenylsuccinate, Benzoic Acid, Laureth-21, Butylene Glycol, Parfum / Fragrance, Myristic Acid, Sodium Laureth Sulfate, PEG-40 Hydrogenated Castor Oil, Glycerin, Tetrasodium EDTA, Sodium Dehydroacetate, Potassium Sorbate, Silica, Cocos Nucifera Fruit Extract / Coconut Fruit Extract, Xanthan Gum. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77266 / Black 2, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.