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Mary Kay

TimeWise Age Minimize 3D Eye Cream

0.50 fl. oz. for $ 36.00
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This came close to earning our top rating, but ultimately TimeWise Age Minimize 3D Eye Cream just misses the mark. However, it's still a very good fragrance-free eye cream for all skin types to consider, if you're in the market for an eye area product (although see the More Info section to learn why not everyone needs an eye cream).

Packaged in an opaque squeeze tube (which keeps this formula's anti-aging ingredients stable), this eye-area product has a delicate creamy texture that thins out as you apply it. The formula glides over skin, leaving the eye area feeling hydrated and protected; however, as this sinks in the finish becomes a bit waxy.

To some extent, the waxen nature of the finish helps soften the look of fine lines and wrinkles, and this eye cream's mix of niacinamide, resveratrol, and a licorice derivative can alleviate dark circles related to sun damage (but not those related to genetics).

Cosmetic pigments mica and titanium dioxide are on hand for cosmetic brightening, and this does impart an attractive luminosity around the eyes, plus concealer applies well on top. Sadly, the pigments and aforementioned anti-aging ingredients don't do anything to alleviate puffiness as claimed.

On balance, this eye cream is good but comes up a bit short—and we certainly wish Mary Kay had made the rest of the TimeWise Age Minimize 3D line fragrance free, because that's truly best for skin.

Pros:
  • Leaves the eye area smooth, soft, and hydrated.
  • Contains a fairly good mix of anti-aging ingredients in smart packaging.
  • Easy to apply, and works well under concealer.
  • Stands a good chance of reducing dark circles caused by sun damage.
  • Brightens the eye area.
  • Fragrance free.
Cons:
  • Cannot make good on its claims of reducing puffiness.
  • Feels waxen once absorbed.
More Info:

Why You May Not Need an Eye Cream: There's much you can do to address signs of aging around your eyes, but it's not mandatory to use a product that claims to be special for the eye area. Any product loaded with antioxidants, emollients, skin-repairing and skin-brightening agents, and skin-soothing ingredients will also work well in the eye area. Those ingredients don't have to come in a product labeled eye cream, eye gel, eye serum, or eye balm—they can be present in any well-formulated moisturizer or serum.

Most of the products designated as exclusively for the eye area are not really necessary because they contain nothing special for the eye area, they come in packaging that will not maintain the effectiveness of their key ingredients, and/or they are poorly formulated.

Just because a product is labeled as a special eye-area treatment does not mean it's good for the eye area, or for any part of the face; in fact, many can make matters worse.

It's staggering how many eye-area products lack even the most basic ingredients to help skin. For example, most eye-area products don't contain sunscreen, which is a serious problem because it leaves skin around your eyes vulnerable to sun damage—and that absolutely will make dark circles, puffiness, and wrinkles worse! Of course, for nighttime use, eye-area products without sun protection are just fine. If you opt to apply an eye cream without sunscreen during the day, be sure to apply a sunscreen rated SPF 30 or greater over it.

Any product you use in the eye area must be well formulated and appropriate for the skin type around your eyes. You might prefer to use a product specially labeled as an eye cream, but you might do just as well by applying your regular facial moisturizer and/or serum around your eyes. Experiment to see what combination of products gives you the best results.

Jar Packaging: No
Tested on animals: Yes

Helps improve multiple visible signs of aging and fatigue, including the appearance of dark circles, undereye puffiness, fine lines and wrinkles. Skin looks firmer as this quick-absorbing cream immediately moisturizes and brightens the eye area. Plus, it maintains moisture in the eye area for 12 hours. Youll see overall improvement in skins appearance for a more youthful, rested look.

Water, Cetyl Alcohol, Glycerin, C12-15 Alkyl Benzoate, Stearic Acid, Glyceryl Stearate, PEG-100 Stearate, 1, 2-Hexanediol, Niacinamide, Algae Extract, Oligopeptide-1, Panthenol, Resveratrol, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Xanthan Gum, Hexylene Glycol, Dimethicone, Polymethyl Methacrylate, Tricaprylin, Ethylhexyl Palmitate, Silica, Hydroxypropyl Cyclodextrin, Triethanolamine, Disodium EDTA, Benzyl Alcohol, Caprylyl Glycol, Iodopropynyl Butylcarbamate, Mica, Titanium Dioxide.

Mary Kay At-A-Glance

Strengths: Most of the products are fragrance-free; packaging that keeps light- and air-sensitive ingredients stable during use; a handful of well-formulated moisturizers; very good eye-makeup remover; effective wrinkle filler; excellent cream blush and several other impressive makeup products.

Weaknesses: The overall collection is a mixed bag of exciting and disappointing products; several outdated moisturizers and cleansers; no AHA or acceptable BHA products; the CC Cream doesn't provide good enough UVA protection; some lackluster makeup products.

The last few years haven't been glamorous for one of the world's largest direct sellers of cosmetics. Mary Kay lost a lawsuit filed by TriStrata, the company whose founders hold over 100 patents on the use of AHAs in skin-care products. It was revealed that Mary Kay's former AHA products infringed on three of these patents, and, after some back-and-forths in court, Mary Kay ended up paying royalties of over $40 million (interest included) to TriStrata. Perhaps because they're still licking their wounds after this defeat, the company has not launched any new AHA products, and no longer sells the ones that were in question during the legal battle (Source: www.bizjournals.com/dallas/stories/2006/04/03/daily26.html).

However, the company's spin on the issue of AHAs is that they no longer use them because skin-care technology has advanced. That's an interesting twist, but the fact of the matter is that AHA products, when well-formulated, are still considered advanced and capable of doing far more for skin than the alternatives Mary Kay has devised (including an at-home microdermabrasion scrub and products with vitamin C derivatives).

Although they're not a company for you if you are looking for exfoliants (though you should be looking for a good exfoliant), Mary Kay has recently developed a surprising number of excellent products. With over 1.6 million Mary Kay consultants selling products in 30 countries, this family-owned company (founder Mary Kay Ash passed away in 2001) has slowly been proving that they intend to remain competitive with the best of the best. A refreshing change of pace is the omission of fragrance from almost all of the products. Now that is what we call progress!

Despite its size and capital (wholesale figures were $3 billion in 2012), Mary Kay still has a lot to learn. For instance, although their guiding philosophy of empowering women is admirable, the assortment of products still leaves much to be desired. Yes, things are looking up, but there are several weak spots that keep Mary Kay from being in the same league as Avon, Estee Lauder, Procter & Gamble (Olay), and Johnson & Johnson (Neutrogena, Aveeno, RoC). These include outdated cleansers, toners, and moisturizers, along with letdowns in products designed for oily, blemish-prone skin. The TimeWise product range has expanded considerably, and offers a few state-of-the-art products worthy of its name (although, as with all skin-care products, they're not going to turn back the hands of time and erase all signs of aging).

If improvements like those in Mary Kay's latest products were translated to the entire line, it would be standing much taller, at least as far as what current, substantiated skin-care research indicates is optimum for creating and maintaining healthy skin. As is, this is a line to approach with a keen understanding of what to focus on and what to avoid. One last bit of good news: Mary Kay offers well-packaged samples of selected products, either directly or from your consultant.

Unless mentioned otherwise, all Mary Kay products are fragrance-free.

Note: Mary Kay is categorized as a brand that tests on animals because their products are sold in China. Although Mary Kay does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Research Team.

For more information about Mary Kay, call (800) 627-9529 or visit www.marykay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.