TimeWise Age Minimize 3D Day Cream SPF 30 Broad Spectrum Sunscreen Normal Dry
TimeWise Age Minimize 3D Day Cream SPF 30 Normal Dry is suitable for its intended skin type. This lightweight, soufflé-like cream provides broad-spectrum sun protection and sets to a satin finish that works well under makeup without balling up or pilling.
The esthetics are quite nice: This spreads easily, and feels more like a facial moisturizer than a classic sunscreen, which means you'll be more likely to apply this daily (and liberally)!
Beyond the anti-aging benefits from the sunscreen, you're getting a nice mix of other beneficial ingredients, including niacinamide, a peptide, and the potent antioxidant resveratrol. Other antioxidants are also present, but on balance this isn't what we consider a truly amazing mix. It's nice, but don't take the patent-pending claim for the Age Minimize 3D Complex to mean this is the moisturizer to buy—although the price is certainly fair for what you're getting.
Along with a good-but-not-outstanding mix of anti-aging ingredients comes this product's other drawback: Fragrance. Although the scent is more subtle than other products in this line, it does linger somewhat and combining fragrance (which can be irritating on its own) with the synthetic sunscreen actives this product contains ups the risk of a sensitized reaction. See our list of Best Moisturizers, Daytime for better options.
- Provides broad-spectrum sun protection.
- Very good esthetics, including easy application.
- Works well under makeup.
- Contains a good mix of anti-aging ingredients in stable packaging.
- The anti-aging ingredients are good but not impressive enough to count as the best.
- Contains several fragrance ingredients that pose a risk of irritation.
This nongreasy, quick-absorbing cream helps delay visible signs of skin aging while delivering broad spectrum UVA/UVB protection. Includes our patent-pending Age Minimize 3D Complex; Helps improve skins resilience. Brightens skin as it helps even the look of skin tone. Helps skin appear more youthful and leaves it feeling soft and smooth.
Mary Kay At-A-Glance
Strengths: Most of the products are fragrance-free; packaging that keeps light- and air-sensitive ingredients stable during use; a handful of well-formulated moisturizers; very good eye-makeup remover; effective wrinkle filler; excellent cream blush and several other impressive makeup products.
Weaknesses: The overall collection is a mixed bag of exciting and disappointing products; several outdated moisturizers and cleansers; no AHA or acceptable BHA products; the CC Cream doesn't provide good enough UVA protection; some lackluster makeup products.
The last few years haven't been glamorous for one of the world's largest direct sellers of cosmetics. Mary Kay lost a lawsuit filed by TriStrata, the company whose founders hold over 100 patents on the use of AHAs in skin-care products. It was revealed that Mary Kay's former AHA products infringed on three of these patents, and, after some back-and-forths in court, Mary Kay ended up paying royalties of over $40 million (interest included) to TriStrata. Perhaps because they're still licking their wounds after this defeat, the company has not launched any new AHA products, and no longer sells the ones that were in question during the legal battle (Source: www.bizjournals.com/dallas/stories/2006/04/03/daily26.html).
However, the company's spin on the issue of AHAs is that they no longer use them because skin-care technology has advanced. That's an interesting twist, but the fact of the matter is that AHA products, when well-formulated, are still considered advanced and capable of doing far more for skin than the alternatives Mary Kay has devised (including an at-home microdermabrasion scrub and products with vitamin C derivatives).
Although they're not a company for you if you are looking for exfoliants (though you should be looking for a good exfoliant), Mary Kay has recently developed a surprising number of excellent products. With over 1.6 million Mary Kay consultants selling products in 30 countries, this family-owned company (founder Mary Kay Ash passed away in 2001) has slowly been proving that they intend to remain competitive with the best of the best. A refreshing change of pace is the omission of fragrance from almost all of the products. Now that is what we call progress!
Despite its size and capital (wholesale figures were $3 billion in 2012), Mary Kay still has a lot to learn. For instance, although their guiding philosophy of empowering women is admirable, the assortment of products still leaves much to be desired. Yes, things are looking up, but there are several weak spots that keep Mary Kay from being in the same league as Avon, Estee Lauder, Procter & Gamble (Olay), and Johnson & Johnson (Neutrogena, Aveeno, RoC). These include outdated cleansers, toners, and moisturizers, along with letdowns in products designed for oily, blemish-prone skin. The TimeWise product range has expanded considerably, and offers a few state-of-the-art products worthy of its name (although, as with all skin-care products, they're not going to turn back the hands of time and erase all signs of aging).
If improvements like those in Mary Kay's latest products were translated to the entire line, it would be standing much taller, at least as far as what current, substantiated skin-care research indicates is optimum for creating and maintaining healthy skin. As is, this is a line to approach with a keen understanding of what to focus on and what to avoid. One last bit of good news: Mary Kay offers well-packaged samples of selected products, either directly or from your consultant.
Unless mentioned otherwise, all Mary Kay products are fragrance-free.
Note: Mary Kay is categorized as a brand that tests on animals because their products are sold in China. Although Mary Kay does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Research Team.
For more information about Mary Kay, call (800) 627-9529 or visit www.marykay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.