Theyre Real! Push-Up Liner
They're Real! Push-Up Liner has the texture of a gel-cream eyeliner dispersed through a pen-style applicator (like liquid eyeliner) instead of a traditional pot. The twist-up packaging is intended to keep the formula from drying out, and offers a new way to apply gel-cream eyeliner without the need for a separate brush. For some users, this style of applicator can be advantageous, but it's not for everyone.
Originally launched in a single, matte black shade, They're Real! Push-Up Liner now also comes in deeply pigmented hues of brown, blue, purple and green. How thick or thin of a line you create depends on your technique, but either way, the rubbery flexibility of the "AccuFlex" tip hugs the lash line, depositing saturated color. It takes a bit of practice to master applying this eyeliner as smoothly as you want, but once you do, you may even find its slanted point helpful for creating a winged or cat-eye look.
The fragrance-free formula sets fairly quickly to a waterproof, but not necessarily foolproof finish. Oily skin can take its toll and break down the color over the course of the day, to the point where we even experienced the color bleeding into an unflattering pinkish hue when using the purple shade.
If you don't have oily skin, this wears far better, offering unbudgeable color all day long. In fact, it stays on so well that you'll definitely need an oil-based makeup remover to get it off—a cleanser and water just doesn't cut it.
One drawback to the unique applicator is the need to click and wipe away the product that sits in the tip before applying because it somewhat hardens. It's an easy fix, but given how much this eyeliner costs, it seems wasteful.
All in all, They're Real! Push-Up Liner seems to be a polarizing product. The love it or hate it phenomenon is centered around the fact that people either find it easier or more difficult to work with compared to their normal eyeliner. Our three-star rating is based on its performance, but we know this isn't the eyeliner for everyone!
- Flexible tip hugs lash line and deposits saturated color.
- Ably draws a thick or thin line, depending on your preference.
- Expanded shade range includes deeply pigmented black, brown, blue, purple and green.
- Waterproof as claimed.
- Oily skin can break down the formula.
- Product can dry out if it sits in the tip for too long.
Benefit Theyre Real! Push-Up Liner is the first foolproof and budge-proof gel eyeliner in a pen. This eyeliners soft AccuFlex tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.