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belif

The True Cream Moisturizing Bomb

1.68 fl. oz. for $ 38.00
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Brand Overview

belif's The True Cream Moisturizing Bomb is one of the brand's more promising entries, though it still doesn't have all of what it takes to rank among Beautypedia's better recommendations.

The most impressive part of this product is how it feels; it's a cushiony gel-lotion that goes on smoothly and almost feels like water on top of skin. It's lightweight but still feels substantially hydrating, making it best for those with normal to slightly dry skin.

As far as ingredients, there's antioxidant benefit to be had here, thanks to belif's standard mix of herbal extracts. There are also skin-conditioning ingredients and some skin-soothing ingredients (like willow bark) in the mix as well.

Unfortunately, several of the herbal ingredients (including the called-out comfrey) have research showing they're not good for skin, despite containing some helpful components.

While this does contain fragrance, it isn't nearly as fragrant as some of their other products, although fragrance-free is best for skin.

The two main problems are the formula needs more skin-replenishing and restoring ingredients to make this a much more impressive moisturizer. The brand claims this provides 26 hours of moisture, but it just simply doesn't have the goods to do that!

Second, this is packaged in a jar, meaning the beneficial ingredients you do get won't remain stable for long after they're in the presence of light and air (see More Info for details).

While The True Cream Moisturizing Bomb feels great, you'll find comparable products that actually are great on our list of best moisturizers.

Pros:
  • Gel-lotion texture feels moisturizing and makes skin feel softer.
  • Contains several ingredients with antioxidant benefits.
Cons:
  • Lacks a robust mix of skin-replenishing and skin-restoring ingredients.
  • Packaged in a jar, meaning many of its beneficial ingredients won't remain stable.
More Info:

Jar Packaging & Anti-Aging Moisturizers: Beneficial anti-aging ingredients, which include all plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients, are unstable, which means they begin to break down in the presence of air. Once a jar is opened and lets air in, these important ingredients begin to deteriorate, becoming less and less effective. Routine exposure to daylight also is problematic for these ingredients.

Jar packaging is also unsanitary because you dip your fingers into the jar with each use, contaminating the product. This stresses the preservative system, leading to further deterioration of the beneficial ingredients.

Remember: The ingredients that provide the most benefit in addressing visible signs of aging must be in airtight or air-restrictive packaging to remain effective throughout usage. Buying products in this type of packaging means that the ingredients have the best chance of remaining effective—to the benefit of your skin!

References for this information:

Pharmacology Review, July 2013, pages 97–106

Dermatologic Therapy, May-June 2012, pages 252–259

Current Drug Delivery, November 2011, pages 640–660

Journal of Agricultural Food Chemistry, May 2011, pages 4676–4683

Journal of Biophotonics, January 2010, pages 82–88

Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10

Jar Packaging: Yes
Tested on animals: Yes
The True Cream Moisturizing Bomb is a comforting moisture cream that provides the skin with intense, soothing hydration. Clinically tested to provide up to 26 hours of moisture, this uniquely indulgent formula leaves skin soft, supple, and deeply moisturized. This formula contains a blend of apothecary herbs, including comfrey leaf, a powerful hydrating agent. The cushiony cream format is designed to 'burst' when applied, releasing a flood of moisture onto skin, and then absorb completely without stickiness for a healthy, smooth, supple appearance.
Water, Glycerin, Cyclohexasiloxane, Hydrogenated Polydecene, Dipropylene Glycol, Macadamia Ternifolia Seed Oil, 1, 2-Hexanediol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Triethylhexanoin, Stearyl Alcohol, Glyceryl Stearate, Pentaerythrityl Tetraethylhexanoate, PEG-40 Stearate, Saccharomyces/Viscum Album (Mistletoe) Ferment Extract, Lactobacillus/Soybean Ferment Extract, Saccharomyces/Imperata Cylindrica Root Ferment Extract, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Hydrogenated Lecithin, Sorbitan Stearate, Stearic Acid, PEG-100 Stearate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Poncirus Tifoliata Extract, Panthenol, Avena Sativa (Oat) Kernel Extract, Calendula Officinalis Flower Extract, Nepeta Cataria Extract, Rubus Idaeus (Raspberry) Leaf Extract, Baptisia Tinctoria Root Extract, Stellaria Media (Chickweed) Extract, Alchemilla Vulgaris Leaf Extract, Viola Tricolor Extract, Rosa Damascena Flower Extract, Spiraea Ulmaria Flower Extract, Althaea Officinalis Root Extract, Symphytum Officinale Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Achillea Millefolium Flower Extract, Euphrasia Officinalis Extract, Thuja Occidentalis Leaf Extract, Menyanthes Trifoliata Leaf Extract Salix Alba (Willow) Bark Extract, Chelidonium Majus Extract, Urea, Hydroxyethylpiperazine Ethane Sulfonic Acid, Glycosyl Trehalose, Hydrogenated Starch Hydrolysate, Acrylates/C10-30 Alky Acrylate Crosspolymer, Carbomer, Xanthan Gum, Trisodium EDTA, Trimethamine, Fragrance, Citronellol, Limonene.

Owned by South Korean corporate giant LG (yes, the electronics company), belif is a natural skin care brand whose main selling point is the fusion of the sensibilities of Korean skin care – sheet masks and essences are featured prominently - with the philosophy of an old-fashioned European apothecary.

The result is an offering of skin care products that is best described as hit-or-miss. Most of them contain a mix of herbs based off “Napier’s Formula,” a blend of herbs concocted by Scottish apothecary Duncan Napier in the mid-19th century. Anecdotal stories tell of its miraculous effect on skin, though there’s no hard research showing this specific blend of ingredients is better than any other beneficial skin care ingredients.

There are some good products with a robust blend of antioxidants to be found, but most of belief’s lineup contains fragrance (or additional fragrance ingredients), and the brand usually packages its moisturizers in jars (which puts beneficial air- and light-sensitive skin care ingredients at risk because of exposure to both). Were it not for these two missteps, we’d be much more enthusiastic to recommend this brand as an option.

You can find out more about belif by visiting the brand’s website at https://www.belifusa.com/.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.