The Mega Plush Volum Express Mascara
If you’re expecting mega-thick lashes from The Mega Plush Volum’ Express, you’re going to be mega-disappointed. The volumizing effect is minimal, and you’ll have to smooth out minor clumps along the way. Maybelline makes a big deal about this being the first “gel-mousse” mascara. Supposedly, the texture ensures soft, flake-free lashes, but we noticed some flaking within a couple hours, so it’s not much different from lots of other mascaras that under-perform, though this does lengthen really well.
The company also plays up the oversize “flexor brush,” which is supposed to bend to conform to lashes as you apply it; in reality, however, the only way it bends is if you manually bend it, and even then, it won’t stay bent. Maybelline has plenty of other superior mascaras with brilliant brushes, so they’re stretching to differentiate this one from the rest of the pack. Don’t fall for the gimmick.
- Leaves lashes pliable.
- Doesn’t live up to the mega-volume claims.
- Oversize “flexor” brush doesn’t work well.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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