Maybelline New York

The Falsies Push Up Angel Waterproof Mascara

0.33 fl. oz. for $ 9.49
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Brand Overview

Maybelline seems to have a mascara for just about everyone, even moreso with the addition of The Falsies Push Up Angel Waterproof Mascara. Although not a groundbreaking entry, it has some good things going for it that make it worth considering.

Like its washable counterpart, this mascara features a curved brush with small plastic bristles on only one side. The small bristles are able to get to the root of lashes so you're able to fully coat them with mascara.

You'll see additional curl as well as volume, though it's a more "natural" lash look than advertised by Maybelline (and we should note that the washable version of this mascara offers more impressive results).

As far as performance, this wears very well throughout the day, with no flaking or smudging, and it's waterproof as claimed. Despite its tenacity in the face of wetness, it's easy to remove with a waterproof makeup remover.

As long as you're not expecting the high-impact results of its sister product, this is a good waterproof mascara, and for a pretty good price, too.

  • Adds natural-looking curl and volume to lashes.
  • Doesn't flake or smudge.
  • Waterproof as claimed.
  • The lifted effect isn't as impressive as claimed.
Jar Packaging: No
Tested on animals: Yes

Achieve The Falsies push-up effect, now with a lifted winged look. The exclusive push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots. The styling formula holds the lifted wing look in place.

Isododecane, Cera Alba/Beeswax, Copernica Cerifera Cera/Carnauba Wax, Disteardimonium Hectorite, Water, Allyl Stearate/VA Copolymer, Oryza Sativa Cera/Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Carthamus Tinctorius Seed Oil/Safflower Seed Oil, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Propylparaben, Methylparaben, Hydrogenated Jojoba Oil, Silica, Pentaerythrityl Tetra-di-Butryl Hydroxyhydrocinnamate, BHT. May Contain: Iron Oxides, Ultramarines, Titanium Dioxide, Mica, Manganese Violet, Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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