The Falsies Push Up Angel Washable Mascara
With its extensive line-up of mascaras, it wouldn't seem Maybelline needed another but that hasn't stopped them before—and thankfully the result this time is pretty darn impressive!
The beauty of The Falsies Push Up Angel Washable Mascara lies in its combination of brush and formula, which come together to produce great results. The curved brush features very small plastic bristles on one side. This design ensures that you can apply mascara at the root of lashes easily, then draw the brush out to add curl.
The result is the creation of a very noticeable lift to lashes as well as additional volume, making it a great option for those who want a more "awake" look for their lashes.
The formula is strong enough to hold this lift and curl effect throughout the day, but doesn't make lashes feel crunchy or stiff. It also wears remarkably well without a hint of flaking or smudging, and comes off in a snap with makeup remover or cleanser.
This is one of the better mascaras we've seen (and we're talking both drugstore and department store options), so if you've been looking for one that volumizes and provides lasting lift plus curl, well, what are you waiting for?
- Provides noticeable lift to lashes.
- Formula is flexible; doesn't leave lashes crunchy or stiff.
- Doesn't flake or smudge.
- Easy to remove.
Achieve The Falsies push-up effect, now with a lifted winged look. The exclusive push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots. The styling formula holds the lifted wing look in place.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.