Maybelline The Falsies Lash Mask
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Maybelline New York

The Falsies Lash Mask

0.33 fl. oz. for $ 6.99
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Claims

Ingredients

Brand Overview

Maybelline touts The Falsies Lash Mask as being, “infused with Pro-Kera Complex fibers” and promises it will deliver supple, soft lashes by morning. Our verdict? Lashes did feel softer by morning, but we didn’t see any benefits beyond that. Complicating matters, we’re not jazzed about the inclusion of potentially eye-irritating fragrance in the formula.

Housed in what looks like a normal mascara tube, The Falsies Lash Mask comes with a flocked tip applicator, which you’re instructed to use to apply the violet-hued formula from root to tip nightly. The milky, thin-cream consistency sets to durable finish that helps it stay put while you catch your Zzzz’s, and then you rinse it off in the AM.

The formula contains several emollient plant butters, as well as argan oil, which altogether contribute to the conditioning/softening effect on lash hairs. Just to be clear, having softer lashes doesn’t equate to fuller-looking lashes, but we’ll at least give them credit for fulfilling the conditioning claim.

As for the highly extoled “Pro-Kera Complex fibers,” we did our best to find out which ingredients Maybelline correlates to that and what effect it’s supposed to produce, but at the time of posting this review, we still haven’t received an answer.

Honestly, it doesn’t matter, as there’s nothing in this formula that can function in a way that improves lash hair growth or stimulates hair’s natural keratin content. Maybelline isn’t directly making those claims, but their marketing implies something to that effect for “stressed-out lashes.” This formula doesn’t lift lashes either, which is also implied.

One thing we know for sure is that the formula contains fragrance, which is never a wise idea for products applied near the eye area. It can be irritating if it accidentally gets into the eyes or touches the skin around your eyes, both highly possible in a product meant to be worn while you sleep.

All in all, The Falsies Lash Mask left us feeling more disappointed than anything else. While it did make lashes feel softer, it didn’t improve the appearance of lashes in any other way, shape, or form, despite Maybelline’s best marketing efforts to suggest otherwise. We recommend passing on this one.

Pros:
  • Leaves lashes feeling softer.
Cons:
  • Contains potentially irritating fragrance.
  • Doesn’t actually improve lash appearance in any way, shape, or form.
Jar Packaging: No
Tested on animals: Yes

Infused with Pro-Kera Complex fibers, Argan Oil and Shea Butter, you'll have fortified lashes in the morning! If you have stressed-out lashes from heavy mascara usages, lash extensions and more, The Falsies Lash Mask is for you. Plus, its fluffy, flocked tip brush makes it easy to coat all lashes from roots to tips. Simply wear over night for more supple and soft lashes in the morning. Don't forget, your lashes need a lift too!

Aqua/Water/Eau, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Polybutene, Butyrospermum Parkii Butter/Shea Butter, Propylene Glycol, Mangifera Indica Seed Butter/Mango Seed Butter, Simmondsia Chinensis Butter/Jojoba Butter, Theobroma Cacao Seed Butter/Cocoa Seed Butter, PEG-100 Stearate, Glyceryl Stearate, Divinyldimethicone/Dimethicone Copolymer, Ammonium Polyacryloyldimethyl Taurate, Phenoxyethanol, Caprylyl Glycol, Xanthan Gum, Glyceryl Dibehenate, Argania Spinosa Kernel Oil, Glycerin, Butylene Glycol, Potassium Sorbate, Tribehenin, Parfum/Fragrance, Tocopheryl Acetate, Sodium Laureth Sulfate, Glyceryl Behenate, Disodium EDTA, Arginine, Serine, Glutamic Acid, C12-13 Pareth-23, C12-13 Pareth-3, Tetrasodium EDTA, Silica, Citric Acid. May Contain: CI 77007/Ultramarines, CI 75470/Carmine.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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