Maybelline The Falsies Lash Lift Mascara
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Maybelline New York

The Falsies Lash Lift Mascara

0.32 fl. oz. for $ 10.49
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The Falsies Lash Lift Mascara by Maybelline went above and beyond our expectations in its ability to give lashes a lifted look—enough so that we even skipped using our lash curler!

At first glance, the hourglass-shaped brush appears to be a bit cumbersome, but we found it easy to work with. The bristles do a good job of coating each lash in a way that leads to fanned-out, lengthened fringe with minimal to no clumping.

What’s more impressive is that you get actual lash lift during application. We did split face testing to compare, and the side with The Falsies Lash Lift Mascara looked as if we had used a lash curler even though we hadn’t. The consistency of the formula also seems to be lighter than most mascaras, which helps prevent lashes from getting weighed down as the day wears on, not to mention the lift really lasts!

In terms of volume, don’t expect a ton of if you’re only willing to apply one coat. However, we found that the formula builds appreciable thickness if you allow it to dry between successive coats.

Other reasons to love this mascara: No flaking, no smudging, no fragrance, and it’s fairly easy to remove. Bravo Maybelline!

Pros:
  • Lifts, lengthens, and separates lashes for a fanned-out effect.
  • Lightweight formula holds lash curl.
  • Wears well without flaking or smudging.
  • Easy to remove.
  • Fragrance free.
Cons:
  • None.
Jar Packaging: No
Tested on animals: Yes

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

Aqua/Water/Eau, Potassium Cetyl Phosphate, Paraffin, Ethylene/VA Copolymer, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium EDTA, Butylene Glycol, Rayon, Sodium Laureth Sulfate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tetrasodium EDTA, Silica, Potassium Sorbate BHT. May Contain: CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 75470 Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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