The Colossal Volum Express Mascara
Maybelline’s Volum’ Express mascaras have a stellar track record for producing big, thick lashes. The Colossal follows suit, with a huge rubber-bristled brush that still allows you to be surprisingly nimble as you elongate and thicken every lash. The volumizing results are evident almost immediately, though not without some clumping that needs to be smoothed out. Make no mistake, this mascara is not for the lash-timid. It produces Texas-size lashes that keep getting bigger the more you apply (though layering this tends to worsen the clumps and cause slight flaking). This goes slightly beyond the outstanding results from rival Cover Girl’s Lash Blast Mascara, but with Lash Blast, clumps and a too heavy appearance are rarely an issue. Either way, both are excellent mascaras to consider.
Achieve colossal lashes in just one coat thanks to a collagen formula and Mega Brush. Clumps are no more!
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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