Avon Mark

Thats Brilliant! Face & Eye Luminizer

for $ 14.00
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Brand Overview

This is a good, fragrance-free brush-on liquid highlighter that can be used around the eyes or elsewhere on the face to brighten and add a touch of sheer, sparkling radiance. The sole shade is a warm, slightly copper color that softens to a more subtle golden peach shade when blended.

Suitable for all skin types, the finish mixes subtle shimmer with more obvious golden sparkles, but the sparkles tend to stay in place decently. Products like this may be applied to bare skin or used over or under foundation. You can also mix a dab with your foundation for a subtle, all-over glow.

The brush applicator is "fed" from the squeeze tube rather than the more standard click pen-style component. Be sure to twist the ring at the base of the brush to the "on" position in order to get the highlighter in the tube to feed through to the brush.

One caution: For reasons we cannot explain, the formula lists the sunscreen active ethylhexyl methoxycinnamate as the third ingredient. Although not a problem for most people, some will find it sensitizing, especially when applied near the eye, as you're apt to do with a highlighter.

  • Fragrance-free.
  • Lightweight, thin texture goes on sheer and blends well.
  • Soft color warms the complexion without tinting it.
  • Adds subtle, slightly sparking luminescence to skin.
  • Lists ethylhexyl methoxycinnamate as its third ingredient, and some may find this sensitizing when applied around the eyes.
Jar Packaging: No
Tested on animals: Yes

Avon Mark At-A-Glance

Strengths: Mostly good foundations; incredible powders; great inexpensive eyeshadow; good shimmer products; good cleansers; outstanding daytime moisturizer with SPF 30; some worthwhile moisturizers.

Weaknesses: Some of the makeup brushes fail to impress even a little bit; the products for oily and acne-prone skin are mostly unimpressive and needlessly irritating.

Avon had every reason to be excited about launching its first comprehensive line marketed toward women aged 16 to 24. That's because, according to research conducted by the company, there are over 300 million teens in Avon's top 30 markets worldwide. These teens and young adults spend over $200 billion each year on consumer goods, a powerful incentive for companies to create niche cosmetics, fragrances, and accessory lines from scratch, and then couple them with aggressive, ongoing ad campaigns. Avon's Mark line comes from the company's Avon Future division. Debuting in September 2003, the line is sold through Avon's network of 500,000 representatives as well as a wave of new younger recruits - high school and college students - looking to earn some extra money by selling the products as well as enlisting others to sell the products. (Sales representatives get commissions ranging between 25% and 40% plus additional money for each new salesperson they enlist.)

From a youth-appeal standpoint, Mark combines cutesy-clever names like those seen in the Origins and BeneFit department-store lines, coupling them with modern packaging and prices that fit teens' budgets (Mark is priced competitively with drugstore-brand skin-care and makeup lines). Avon's distribution of some 13 to 16 million "magalogs" (catalogs) to their target market every four to six weeks (Source: The Rose Sheet, May 12, 2003, page 3) has kept this line in the forefront, as have monthly ads in teen-oriented magazines.

Beyond its target markets, fun packaging, and an eager audience with money to burn, does Mark make the grade when it comes to the products themselves? Mark's makeup (and its customization options) has proven to be the major draw and expanding force of this line. Although the skin care offerings are better than they used to be, Mark's act improves considerably because of their makeup, though we wish most of it weren't so highly fragranced. The operative word for every Mark makeup product and shade is "sheer." From foundations to eyeshadow and lip products, these are soft, low-commitment colors, ideal for experimentation. Since this is a youth-oriented line, there is shine aplenty, and more lip gloss options than anyone could possibly need. Still, if you shop carefully, there's no reason you can't put together a workable makeup wardrobe of Mark products. The prices on many high-quality items make them bona fide steals, though if you're an adult shopping this line do keep in mind that what appeals to young women and teens (namely, lots of glittery shine, gloss, and novel packaging) may not appeal to you or meet your needs.

For more information about Avon Mark, call (866) MEETMARK or visit www.meetmark.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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