Maybelline New York

TattooStudio Waterproof Brow Gel

0.23 fl. oz. for $ 12.99
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Brand Overview

TattooStudio Waterproof Brow Gel lives up to its promises of offering smudge-proof, transfer-proof, and waterproof wear… but it also isn't the most precise or easiest brow product to use.

What Maybelline describes as a "defining tip and grooming spoolie" is really just a rounded, sponge tip applicator. It's too cumbersome to create thin, hair-like strokes, but it works OK for a thicker fill-in job or for those with naturally full brows.

The key when applying is to use a light hand. Otherwise, the ultra-pigmented gel can go on too densely and you end up with severe-looking brows (using a separate brow comb to soften up the look helps).

Where things take a turn for the better is in the fragrance-free formula's durability. Once set, it isn't going anywhere (and before it dries down you have ample time to fix mistakes), yet it's easy enough to take off with a makeup remover.

Shade-wise, there's one dark blonde color and three brunette shades that range from soft to medium to deep. The range isn't all-inclusive, but it's decent.

The bottom line: This is trickier to apply than many brow fillers (particularly if you have sparse or thin brows where you need more precise control), but if you can master it, the longevity is impressive.

Check out our easier-to-use brow filler recommendations here.

  • Stays put all dayresists smudging and even holds up in water.
  • Allow enough play time to be fix mistakes before it dries.
  • Fragrance-free formula.
  • Applicator doesn't work well for precise control.
  • Trickier to use than most brow fillers.
Jar Packaging: No
Tested on animals: Yes

Fill and color your eyebrows with this ultra-resistant Maybelline TattooStudio Waterproof Eyebrow Gel. The sculpting tip and eyebrow spoolie work together to create fuller-looking brows that last for days. Does not smudge. Does not transfer.

Water, Isododecane, Polymethylsilsesquioxane, Trimethylsiloxysilicate, PEG-10 Dimethicone, Butylene Glycol, Silica, Disteardimonium Hectorite, PEG-30 Dipolyhydroxystearate, Glycerin, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Phenoxyethanol, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Glyceryl Polyacrylate, Polyhydroxystearic Acid, Sorbic Acid, Galactoarabinan, Tocopheryl Acetate, Tocopherol. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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