Maybelline Tattoo Studio Liquid Ink Liner
1

Maybelline New York

Tattoo Studio Liquid Ink Liner

0.08 fl. oz. for $ 7.99
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Brand Overview

Maybelline’s Tattoo Studio Liquid Ink Liner is an OK option, but ultimately, it’s trickier to apply than other top-rated eyeliners we’ve tried.

The consistency of this inkwell style eyeliner is best described as a fluid, melted vinyl. The fragrance-free formula is applied via the narrowly tapered, flexible, felt tip brush, which allows for a thick or thin eyeliner design. The catch is that you must have an extremely steady hand to create a smooth line—much more so than what’s required with the average liquid liner.

Be aware that the gooey formula can end up sticking to your lashes during application—an annoying issue we don’t experience with most other liquid eyeliners.

Pigmentation-wise, you get saturated, glossy black color that holds up pretty well throughout the day… although we wouldn’t venture as far as to say it’s “semi-permanent” or that it lasts for “36 hours” as Maybelline claims. We did notice that the liner was more prone to rubbing off or fading at the outer edge if you venture past the lash line for a dramatic wing/cat eye look.

On the plus side, Tattoo Studio Liquid Ink Liner is easy to remove when you’re ready to take it off.

All told, this isn’t a bad eyeliner per se, but you can do better.

Pros:
  • Delivers saturated, inky black color.
  • Easy to remove.
  • Fragrance free.
Cons:
  • Application is more difficult to control compared to other liquid eyeliners.
  • Gooey formula can be messy to work with (i.e. it ends up sticking to lashes).
  • Won’t hold up for 36 hours as claimed.
Jar Packaging: No
Tested on animals: Yes

Our 1st semi-permanent liquid eyeliner for impact that lasts. Up to 36 hours on, then effortlessly off!

Water, Acrylates Copolymer, Butylene Glycol, Acrylates/Ethylhexyl Acrylate Copolymer, Pentylene Glycol, Alcohol, Laureth-21, Phenoxyethanol, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, Sodium Dehydroacetate, Lithium Magnesium Sodium Silicate, Xanthan Gum. May Contain: Ci 77266/Black 2.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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