Tattoo Brow

While Kat Von D's Tattoo Brow isn't a permanent investment (tattoo humor!), it is a unique take on the brow filler concept. This pen-dispensed water-based pigment works well for creating both soft and bold brow looks, and its felt-tip applicator tip makes application much less tricky than some alternatives.

The packaging will be familiar to many a liquid eyeliner fan, and its flexible tip allows you brush on the brow color in short, feathery strokes. The advantage this "precision brush tip" offers is more control over placement, and the fact that the color builds slowly makes creating a softer, more natural-looking effect nearly goof-proof.

We say nearly as there will be a small learning curve for those accustomed to powder or pencil formulas. Tattoo Brow doesn't provide the same initial dense pigment of standard brow powders or pomades—you'll need to layer this if you're after a bolder brow (but if that's the look you're after, this certainly won't disappoint).

Application Note: As this is a water-based formula, its pigments won't layer well over emollient products. That means if you're prone to applying moisturizer or a creamy sunscreen over your brow area, you may want to stick to a traditional pencil or wax-based brow filler instead of a pen-style formula like Tattoo Brow.

The wear time is impressive—we found this lasted throughout the workday without fading. Though it isn't waterproof, it will hold up to perspiration and isn't prone to smudging.

Offered in three warm-toned shades (at the time of this review), "Light Blonde," "Light Brown," and "Medium Brown," this is an especially attractive lineup for those with reddish undertones to their hair color. However, those with ashy or cool-toned brows may find this lacks options for their needs.

Kat Von D's Tattoo Brow is a great choice for those interested in a natural-looking brow filler, especially one that offers a precise control over application. This would have earned our top rating, but it's a little tricky to apply (nothing stops this product's felt tip dead in its tracks like transfer from an emollient moisturizer or creamy foundation). We would say this is just shy of earning a place among our highest recommendations, and is definitely worth checking out at your local Sephora.