Tarteist Lash Paint Mascara is a so-so mascara, with a flaking issue that holds it back.
It isn't all doom and gloom: This mascara's high notes are its ability to lengthen and darken lashes (we're talking jet-black color). The rubber-bristle brush does a good job grasping lashes root-to-tip to create a defined look with minimal clumping.
Volume-wise, there isn't much to brag about but you get a smidge of added thickness and smudge-resistant wear.
Where things really start go downhill is when the flaking becomes apparent a few hours into wear. Some days we noticed the flaking more than others, but it was especially obvious when we used the mascara on our lower lashes.
Without the flaking issue, we would have been more keen to recommend this fragrance-free mascara; as is, you're better off checking out our Best Mascaras list for worry-free options instead.
- Lengthens and defines lashes with jet-black color.
- Fragrance-free formula resists smudging.
- Prone to flaking as the day wears on.
Tarte Cosmetics At-A-Glance
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that would prove that glamour can be good for you. This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.
This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulassilicones, synthetic fragrances, preservatives and on and on. However, well forgive them that as whats ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.
However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundationsnoted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.
For more information about Tarte Cosmetics visit www.tartecosmetics.com.
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