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Shiseido

Synchro Skin Glow Luminizing Fluid Foundation SPF 20

1.00 fl. oz. for $ 45.00
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Ingredients

Brand Overview

Synchro Skin Glow Luminizing Fluid Foundation SPF 20 delivers an attractive, natural-looking, luminous finish, but is held back by a couple of key formulary issues.

First up is the combination of potentially-drying alcohol and sensitizing fragrance. This mix poses an iffy risk to skin. These ingredients aren't at the top of the list so it's not a total deal breaker, but together they could still irritate skin, which flies in the face of "smart, hydrating foundation." (See More Info to learn how these types of ingredients can make skin worse in the long run.)

We also need to point out that while this foundation provides broad spectrum protection (via octinoxate and titanium dioxide), the SPF 20 rating is below the globally recognized minimum of SPF 30+ that medical experts recommend. If you're pairing this with a moisturizer with SPF 30+, that's ok—we just don't recommend this foundation as your sole source of protection.

On the plus side, aesthetically speaking, there's a lot to love. The lightweight, fluid formula is a cinch to blend, setting to a luminous finish that enlivens skin without looking overly shiny.

It's a nicely balanced option for someone with an in-between skin type (not too dry, nor too oily) and comes in a gamut of shades for fair to medium-deep skin tones, each offering medium coverage.

As for Shiseido's claim of "Advanced Sensing Technology" which allegedly "synchronizes with skin's tone and moisture levels throughout the day for a perfected complexion", don't buy into that! There's nothing special in the formula that can magically adjust in that capacity—the claim is pure marketing mumbo jumbo.

All things considered, despite the fact that Synchro Skin Glow Luminizing Fluid Foundation SPF 20 offers some nice qualities, it's ends up being an iffy choice for skin. Find superior (and more skin-friendly) options on our list of Best Foundations With Sunscreen.

Pros:
  • Sets to a natural-looking luminous finish without being overly shiny.
  • Lightweight, fluid formula is a cinch to blend.
Cons:
  • Combination of potentially-drying alcohol and sensitizing fragrance poses a risk to skin.
  • SPF 20 is below the globally recommended minimum standard of SPF 30+ so you shouldn't count on this as your sole source of sun protection.
  • "Advanced Sensing Technology" cannot "synchronize with skin's tone and moisture levels throughout the day" as claimed.
More Info:

We cannot stress this enough: Sensitizing, harsh, and/or fragrant ingredients are bad for all skin types. Daily application of skincare products that contain these irritating ingredients is a major way we unwittingly do our skin a disservice!

Irritating ingredients are a problem because they can lead to visible problems, such as redness, rough skin, dull skin, dryness, increased oil production, and clogged pores, and they contribute to making signs of aging worse.

Switching to non-irritating, gentle skincare products can make all the difference in the world. Non-irritating products are those packed with beneficial ingredients that also replenish and soothe skin, without any volatile ingredients, such as those present in fragrance ingredients, whether natural or synthetic.

A surprising fact: Research has demonstrated that you do not need to see or feel the effects of irritants on your skin for your skin to be suffering, and visible damage may not become apparent for a long time. Don't get lulled into thinking that if you don't see or feel signs of irritation, everything is OK.

Generally, it's best to eliminate, or minimize as much as possible, your exposure to ingredients that are known to irritate skin. There are many completely non-irritating products that contain effective ingredients, so there's no reason to put your skin at risk with products that include ingredients research has shown can be a problem.

References for this information:

Journal of Dermatological Sciences, January 2015, pages 28–36

International Journal of Cosmetic Science, August 2014, pages 379–385

Clinical Dermatology, May-June 2012, pages 257–262

Aging, March 2012, pages 166–175

Chemical Immunology and Allergy, March 2012, pages 77–80

Skin Pharmacology and Physiology, June 2008, pages 124–135

Food and Chemical Toxicology, February 2008, pages 446–475

American Journal of Clinical Dermatology, 2003, pages 789–798

Jar Packaging: No
Tested on animals: Yes
A smart, hydrating foundation that works with your skins condition throughout the day for a dewy glow without any shine. Advanced Sensing Technology synchronizes with skins tone and moisture levels throughout the day for a perfected complexion. Skin looks fresh and beautiful as visible fine lines and the appearance of pores are reduced. Delivers a luminous finish with buildable coverage while the lightweight, serum-like texture feels as if youre wearing nothing at all.
Active: Octinoxate (4.9%), Titanium Dioxide (2%). Water, Cyclopentasiloxane, Glycerin, Butylene Glycol, Cyclomethicone, Diphenylsiloxy Phenyl Trimethicone, Synthetic Fluorphlogopite, SD Alcohol 40-B, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Glutamate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, PEG-10 Dimethicone, Sorbitan Sesquiisostearate, Isopropyl Myristate, Barium Sulfate, Bis-Butyldimethicone Polyglyceryl-3, Argania Spinosa Kernel Oil, Polyquaternium-51, Nylon-12, Thymus Serpyllum Extract, Sodium Acetylated Hyaluronate, Vaccinium Macrocarpon (Cranberry) Seed Oil, Citrus Junos Seed Extract, Disteardimonium Hectorite, Aluminum Hydroxide, Stearic Acid, Alumina, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Sodium Citrate, Triethoxycaprylylsilane, Polysilicone-2, Trisodium EDTA, Alcohol, Dimethicone, Tocopherol, Citric Acid, Hydrogen Dimethicone (Only In Golden 5; Neutral 4, 5; Rose 4, 5) BHT, Sodium Metabisulfite, Hydrated Silica, Dimethicone/PEG-10/15 Crosspolymer, Tin Oxide, Polymethylsilsesquioxane, Dipropylene Glycol, Diisostearyl Malate, Glyceryl Diisostearate, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Dehydroacetate, Methylparaben, Ethylparaben, Phenoxyethanol, Fragrance, Titanium Dioxide, Iron Oxides, Mica, Red 27.

Shiseido At-A-Glance

Strengths: Most of the sunscreens provide sufficient UVA protection and present a variety of options, whether you're looking for titanium dioxide, zinc oxide, or avobenzone; a handful of good (but not great) moisturizers; worthwhile oil-blotting papers; foundations with sunscreen that provide sufficient UVA protection (and there are some wonderful foundations here); pressed powder with sunscreen for oily skin; the Perfect Rouge Lipstick is one of the best creamy lipsticks at the department store; mostly good mascaras.

Weaknesses: Expensive; several drying cleansers; boring toners; no AHA or BHA products; no products to effectively manage acne; no reliable skin-lightening options despite a preponderance of products claiming to do just that; irritating self-tanners; gimmicky masks; jar packaging; uneven assortment of concealers (and some terrible colors); average to disappointing eye and brow shapers; average makeup brushes.

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damagegive me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artistbacked lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offerbecause in that regard, they're better than ever!

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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