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Maybelline New York

SuperStay Full Coverage Foundation 24H Foundation

1.00 fl. oz. for $ 11.99
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SuperStay Full Coverage 24H Foundation fits the bill for long-lasting, full coverage makeup. It's good, but not quite foolproof—read on to find out if it's right for you.

Dispensed via pump bottle, the liqu-cream formula is easy to blend, until it dries down to its matte finish. The coverage assuredly stays put, but where things get a little wonky is when the formula warms up and combines with skin's natural oils later in the day—then it becomes very shiny and satin-like on skin.

That makes it tricky to recommend because on one hand, the initial matte finish can instantly exaggerate the texture of dry, flaky skin, yet it turns very shiny in oil prone areas as the day wears on.

We found a pairing this foundation with a setting powder offsets the shine issue, but of course, it'd be better if the foundation didn't need the help.

On the plus side, the fragrance-formula feels surprisingly breathable despite its rich opacity and wins points for tenaciously concealing uneven skin tone and blemishes. Shade-wise, there are several neutral options for fair to deep skin tones.

The bottom line: SuperStay Full Coverage 24H Foundation gets an A+ for delivering the full coverage that it promises, and if you're blessed with not too dry/not too oily skin, you'll do well with this, but it can be tricky for other skin types.

Pros:
  • Delivers full coverage that lasts, as promised.
  • Tenaciously conceals uneven skin tone and blemishes.
  • Feels surprisingly breathable.
  • Easy to blend before it sets.
  • Fragrance free.
Cons:
  • Turns very shiny in oil-prone areas as the day wears on.
  • Can instantly exaggerate the texture of dry, flaky skin.
Jar Packaging: No
Tested on animals: Yes
Experience the super power of makeup! This high-pigment foundation combats the clock for transforming 24-hour wear.
Cyclopentasiloxane, Water, Polypropylsilsesquioxane, Isododecane, Dimethicone, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, PEG-10 Dimethicone, Glycerin, Silica, Dimethicone / Polyglycerin-3 Crosspolymer, Sodium Chloride, Nylon-12, Phenoxyethanol, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Cyclomethicone, Chlorphenesin, Ethylparaben, Disodium EDTA, Acrylonitrile / Methyl Methacrylate / Vinylidene Chloride, Copolymer, Aluminum Hydroxide, Dipropylene Glycol, Isobutane, Paraffin, Sodium Citrate, Tocopherol, Isopropyl Alcohol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.