Maybelline New York

SuperStay 14HR Lipstick

for $ 8.99
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Brand Overview

This long-wearing lipstick is tenacious, and will certainly get you through 6 to 8 hours of regular wear before you need a touch-up. (Why companies feel the need to exaggerate their wear claims makes no sense—isn’t 6 to 8 hours impressive enough?) While this does have a creamier texture than many long-wearing lipsticks, it’s not the most comfortable lipstick. It’s slightly tacky and you can feel the tackiness on your lips, but to a certain degree the texture and feel is a matter of preference, along with some trade-offs that come with long-wearing lipsticks.

The finish is semi-matte, but the color is rich and long-lasting. While it does smooth on easily, the set time is slightly longer than average. Nearly every shade has some degree of shimmer, whether you can see it in the tube or not; even the most matte-looking (Ravishing Rouge) has flecks of sparkle in it you’ll see once applied.

  • 6 to 8 hours of wear time.
  • Creamy texture, especially for a long-wear lipstick.
  • Rich color smoothes on easily.
  • Attractive semi-matte finish.
  • Slightly tacky texture that you can feel on your lips.
  • Longer-than-average set time compared with other long-wearing lip colors.

Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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