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ColourPop

Supernova Shadow

0.17 fl. oz. for $ 7.00
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Ingredients

Brand Overview

ColourPop is known for great products at great prices, but Supernova Shadow simply doesn't rank among the brand's best options for enhancing your eyes.

These liquid shadows come in a plastic tube with a sponge-tipped wand applicator. Though fragrance and irritant-free, they feel refreshingly cooling when applied on lids.

Each shade is metallic and has some degree of glitter. The color quality is bold, with opaque coverage in just a couple of swipes. Though the formula dries down quickly, you do have some time to work with it so you can blend as desired.

It also wears well without fading throughout a standard work day. The problem is that in other aspects, it doesn't hold up. The formula doesn't flex with eyelids, meaning it creases as you make expressions or just open and close your eyes. There's also a small amount of flaking of the glitter, more evident under the eyes than on the eyelids.

While beautiful to look it, it's just not out-of-this-world when it comes to the universe of liquid shadows. Superior options can be found on our list of Best Eyeshadows.

Pros:
  • Bold, opaque color.
  • Doesn't fade over time.
  • Fragrance free.
Cons:
  • Creases as the day wears off.
  • Some of the glitter flakes off under eyes.
Jar Packaging: No
Tested on animals: No
These high-impact ultra-glittery shadows have a metallic base, are extremely long-wearing, and can be used as a base, alone, or as a topper.
Water, Calcium Sodium Borosilicate, VP/VA Copolymer, Silica, Aluminum Calcium Sodium Silicate, Glycerin, Butylene Glycol, Benzyl Alcohol, Sodium Carbomer, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Iron Oxides (CI 77491, CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).

If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!

ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).

At the time of this writing, ColourPops focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPops chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!

The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price thats right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.

Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didnt apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like bestand youre highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.

For more information, visit Colourpop.com or tweet them @colourpopco.

Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.